Digital Analyst

2 weeks ago

mumbai, India RapidBraiins Full time

Job Description :

- We are seeking a skilled Digital Analyst to join our interdisciplinary team of marketing, statistics, and consulting specialists.

- The ideal candidate will have a strong background in data analytics, digital marketing, and technical proficiency in tools such as Adobe Analytics and Google Tag Manager.

- The role involves designing and implementing onsite tracking, creating insightful reports and dashboards, integrating third-party pixels, analyzing customer journeys, and crafting targeted communication strategies.

Responsibilities :

- Educational Qualifications : Bachelor's/Master's

- Collaborate with a diverse team of experts in marketing/media, statistics/analysis, and consulting.

- Design and implement onsite tracking utilizing data layer and tag management systems (Google Tag Manager and Adobe Launch).

- Generate comprehensive reports and dashboards using Google Analytics and Adobe Analytics, providing actionable insights and recommendations.

- Integrate third-party advertising and retargeting pixels using Google Tag Manager, Adobe Launch, and Tealium.

- Analyze customer journeys and correlate tracking data with various online and offline data sources (e. g. , CRM data, seasonality, climate data).

- Develop user profiles to enable targeted communication through data management platforms.

Education and Qualifications :

- Technical university degree in a relevant field with a focus on data analytics, digital marketing, or equivalent qualification.

Work Experience :

- Minimum of 3 years of professional experience in analytics.

Technical / Professional Skills :

- Proficiency in data science and understanding of marketing/media business concepts.

- Advanced knowledge of Adobe Analytics Implementation and expertise in at least one tag management system, particularly Adobe Launch.

- Desirable familiarity with JavaScript and HTML.

- Advanced proficiency in MS Office products, especially Excel.

Other Requirements :

- Excellent communication skills.

- Proficiency in German or English.

- Strong analytical capabilities, with the ability to interpret requirements and provide strategic business recommendations.

Mandatory Skills :

- Adobe Launch

- Adobe Implementation

- JavaScript

(ref:hirist.tech)

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