Email Marketer

2 weeks ago


Uncha Samana, India BigStep Technologies Full time

We are currently seeking a talented Email Marketer with experience ranging from 6 months to 2 years, to join our dynamic marketing team. As an Email Marketer at BigStep Technologies, you will play a pivotal role in developing and executing email campaigns that drive customer engagement, retention, and revenue growth.Responsibilities:Collaborate with cross-functional teams to develop email marketing strategies aligned with business objectives and target audience segments.Craft compelling and relevant email content to drive open rates, click-through rates, and conversions, including copywriting, design, and multimedia elements.Utilize data analytics and segmentation techniques to target the right message to the right audience segments, ensuring personalized and relevant communication.Monitor key email marketing metrics, analyze campaign performance, and generate actionable insights to inform future campaign strategies and optimizations.Implement and manage email automation workflows, including drip campaigns, triggered emails, and personalized customer journeys, to nurture leads and drive engagement throughout the customer lifecycle.Stay up-to-date with email marketing best practices, industry regulations, and email deliverability standards to ensure compliance and maximize inbox placement.Qualifications:6 months to 2 years of experience in email marketing, preferably in the IT or technology industry.Proficiency in email marketing platforms (e.G., Mailchimp, HubSpot, Marketo) and marketing automation tools.Strong analytical skills with the ability to interpret data and derive actionable insights.Excellent written and verbal communication skills, a keen eye for detail and creativity.Ability to multitask, prioritize projects, and thrive in a fast-paced, deadline-driven environment.Knowledge of HTML/CSS and email design best practices is a plus.



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