Marketing Specialist in the Luxury- Specific Jewelry Industry- Bahrain

2 weeks ago

india bfmhr Full time
Job Description
Position Overview: As a Marketing Specialist in the Jewelry Industry, you will be
responsible for developing and implementing strategic marketing initiatives to
promote our jewelry products and brand. You will work closely with the marketing
team, designers, and sales department to create compelling marketing
campaigns that drive brand awareness, engagement, and sales.
Key Responsibilities:
1. Marketing Strategy Development: Develop comprehensive marketing
strategies to promote our jewelry products, considering target audience,
market trends, and competitive landscape.
2. Campaign Planning and Execution: Plan and execute integrated marketing
campaigns across various channels, including digital, social media, print,
events, and partnerships.
3. Content Creation: Collaborate with designers and content creators to
develop high-quality visual and written content for marketing materials,
including social media posts, website content, email newsletters, and
advertising campaigns.
4. Digital Marketing: Manage digital marketing channels, including social
media platforms, email marketing, search engine optimization (SEO), and
pay-per-click (PPC) advertising, to increase brand visibility and drive
website traffic.
5. Social Media Management: Create and manage social media content
calendars, engage with followers, and monitor social media trends to
maintain an active and engaging social media presence.
6. Brand Development: Contribute to the development and maintenance of
the brand identity, ensuring consistency across all marketing materials
and communications.
7. Market Research: Conduct market research and competitor analysis to
identify opportunities for growth and stay updated on industry trends and
consumer preferences.
8. Analytics and Reporting: Monitor and analyze the performance of
marketing campaigns using key metrics and analytics tools to optimize
campaign effectiveness and ROI.
9. Collaboration: Work closely with cross-functional teams, including sales,
design, and product development, to align marketing efforts with business
objectives and product launches.
10.Customer Relationship Management (CRM): Utilize CRM systems to
segment and target customers, personalize marketing communications,
and track customer engagement and feedback.
Qualifications:
• Bachelor’s degree in Marketing, Communications, Business, or related
field.
• Proven experience in marketing, preferably in the jewelry or luxury goods
industry.
• Strong creative and analytical skills, with the ability to think strategically
and execute tactically.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms, including social media
management, email marketing, and web analytics.
• Familiarity with graphic design software and content creation tools is a
plus.
• Ability to multitask, prioritize, and manage time effectively in a fast-paced
environment.
• Passion for jewelry and fashion trends, with a keen eye for aesthetics and
attention to detail.
Additional Information:
• This is a full-time position based in Bahrain.
• Travel may be required for events, trade shows, and industry conferences.
• Salary and benefits will be commensurate with experience and
qualifications.
Join our team and play a key role in shaping the future of our jewelry brand
through innovative marketing strategies and creative storytelling.
Salary bracket- 1,30,000 dirhams

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