Lead Generation Executive

1 day ago

Gurugram, India Spryb Digital Full time

Lead Generation Executive
opportunities even in a haystack of LinkedIn profiles, Upwork briefs, and inboxes. If you live for the thrill of starting conversations that convert into business, we want to hear from you.

Role Overview:

The Lead Generation Executive will play a key role in building a high-quality pipeline by identifying and engaging potential clients through cold calling, email campaigns, and online platforms like Clutch, Upwork, Fiverr, and LinkedIn. This role requires a selfstarter who thrives on targets and has a knack for sparking interest and initiating business conversations.

Key Responsibilities:

Generate qualified leads through:

  • Cold Calling
  • Email Campaigns
  • LinkedIn Outreach
  • Freelance platforms (Upwork, Fiverr, Clutch, etc.)
  • Candidate should have experience to
  • Build and maintain a prospect database with accurate details and engagement tracking.
  • Understand client pain points and articulate value propositions that spark curiosity.
  • Set up discovery calls/meetings for the Business Development team.
  • Collaborate with the marketing team on campaign targeting and follow-ups.
  • Achieve monthly lead generation and conversion targets.
  • Track performance metrics and report on lead quality, quantity, and conversions.
  • Keep up with market trends and competitors' activities to identify new opportunities.

Skills Required:

  • Excellent written and verbal communication skills. Strong research and online prospecting ability. Proficient in using tools like LinkedIn Sales Navigator, , Hunter, Mailchimp, etc.
  • Proficient with Ms Office - PowerPoint, Word and Excel.
  • Familiarity with freelance platforms (Upwork, Fiverr, Clutch, PPH).
  • Email marketing know-how and cold outreach etiquette.
  • Experience in handling objections and qualifying leads effectively. Ability to work independently, manage time efficiently, and deliver under pressure.

Qualifications:

Bachelor's degree in business, Marketing, or related field.

2+ years of experience in lead generation, preferably in IT or digital services.

Previous experience with international markets (especially US, MENA, Singapore, or Australia) is a bonus.

CRM experience is preferred (HubSpot, Zoho, Pipedrive, etc.).

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