Graphic Designer

2 weeks ago

Coimbatore, India Mevive International Food Ingredients Full time

Job Title: Paid Media & Performance Manager

Location: Coimbatore

Job Type: Full-Time

Department: Digital Marketing

About Us:

Mevive is a rapidly growing B2B food products company that supplies high-quality food products to distributors, wholesalers, retailers, and food service providers nationwide. We're focused on innovation, sustainability, and helping our customers succeed.

Position Overview:

We are seeking an experienced and data-driven
Ads Manager
to lead and optimize paid advertising strategies across digital platforms. This role will focus on B2B customer acquisition, lead generation, and driving conversions in niche food and beverage markets.

You will develop, execute, and manage paid campaigns on platforms such as LinkedIn, Google Ads, Meta (Facebook/Instagram), and relevant industry publications. A strong understanding of B2B marketing, buyer journeys, and performance metrics is essential.

Key Responsibilities:

  • Plan, execute, and manage paid advertising campaigns across digital channels (Google Ads, LinkedIn, Meta, programmatic, trade networks).
  • Develop audience targeting strategies tailored to B2B segments: food distributors, wholesalers, food service providers, etc.
  • Collaborate with sales and marketing teams to align ad strategy with lead generation and revenue goals.
  • Conduct A/B testing on creatives, messaging, and landing pages to improve campaign performance.
  • Track, analyse, and report on campaign KPIs (CPL, CTR, ROAS, etc.).
  • Optimize ad spend to maximize ROI and minimize CAC.
  • Stay current on industry trends, ad platform updates, and competitor activity.
  • Work with designers and copywriters to develop compelling creative assets.
  • Manage remarketing and lookalike audiences to nurture prospects.

Requirements:

  • 3–5+ years of experience managing paid ads in a B2B environment (experience in food/beverage industry preferred).
  • Proven track record of generating high-quality leads through digital ads.
  • Proficiency in Google Ads, LinkedIn Campaign Manager, Facebook Business Manager, and analytics platforms.
  • Strong analytical skills and experience with attribution and conversion tracking.
  • Deep understanding of B2B marketing funnels and long sales cycles.
  • Experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo).
  • Excellent communication, project management, and collaboration skills.
  • Ability to work independently and manage multiple campaigns simultaneously.

Preferred Qualifications:

  • Knowledge of SEO and content strategy integration with paid ads.
  • Familiarity with trade publication ads or native advertising in the food industry.

What We Offer:

  • Competitive salary + performance bonuses
  • 401(k) with company match
  • Flexible work environment
  • Opportunity to grow within a fast-paced, expanding company

How to Apply:

Submit your resume, portfolio (if applicable), and a brief cover letter outlining your experience with B2B advertising and why you're a fit for this role.

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