Senior Social Media Manager

7 days ago

Aloft Chandigarh Zirakpur, India Synapsys Mentors Full time

We are seeking a creative and data-driven Social Media Manager to manage, grow, and optimize our presence across all social media platforms. The ideal candidate is not just a content publisher but a storyteller who understands how to craft impactful captions, ride industry trends, and turn ideas into viral campaigns.

Key Responsibilities

Content Strategy & Scheduling:

  • Follow the social media content calendar and learn all about the content library for diversity.
  • Advise on improvements to optimize engagement and reach.
  • Ensure timely publishing of posts across all platforms.
  • Content Creation & Writing:
  • Write compelling captions with strong hooks.
  • Identify and integrate trending formats, sounds, and viral strategies.
  • Work closely with the creative team to maintain brand consistency.

Community Engagement:

  • Monitor conversations, respond to comments/messages, and foster a positive community.
  • Encourage participation through polls, Q&As, challenges, and viral campaigns.
  • Analytics & Reporting:
  • Track KPIs and social media metrics (engagement, reach, CTR, growth rates).
  • Provide actionable insights to refine content strategy.
  • Benchmark against industry trends and competitors.
  • Requirements
  • Proven experience managing brand accounts across social media.
  • Strong copywriting skills with the ability to create attention grabbing captions and hooks.
  • Up-to-date knowledge of current social media trends, algorithms, and viral strategies.
  • Ability to analyze data and translate it into actionable strategies.
  • Highly organized with experience following structured content calendars.
  • Creative thinker with a strong sense of timing and brand voice.
  • Experience in financial markets, trading, or fintech is a plus.

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