YouTube Marketing Specialist

2 days ago

Gurgaon, India Protein World Full time
Job Title: YouTube Marketing SpecialistLocation: Gurgaon, IndiaCompany: Protein World

About Protein World:

Protein World is a global leader in health and wellness, empowering individuals to achieve their best selves through innovative products. As we expand our presence in the digital space, we’re looking for a passionate and creative YouTube Marketing Specialist to help drive our brand’s growth on the world’s largest video platform.

Role Overview:

As a YouTube Marketing Specialist, you’ll be responsible for developing and executing strategies to enhance Protein World’s presence on YouTube. You’ll work on both India-specific and global campaigns, leveraging the platform to promote new products, bundles, and brand awareness. This role requires a deep understanding of YouTube as a platform, its algorithm, and its creators.

Key Responsibilities:

1. Strategy & Planning:• Develop and implement YouTube marketing strategies that align with Protein World’s brand and product goals.• Identify target audiences and create plans to engage them effectively through video content.2. Content Development & Collaboration:• Collaborate with content creators, influencers, and YouTubers to promote Protein World products and bundles.• Work with the internal creative team to produce engaging video content, including product launches, tutorials, and lifestyle content.3. Campaign Management:• Manage YouTube ad campaigns (e.g., TrueView, bumper ads, discovery ads) to maximize reach and ROI.• Optimize video titles, descriptions, tags, and thumbnails for SEO and audience engagement.4. Community Engagement:• Monitor and manage audience interactions on the channel, ensuring a strong and positive community presence.• Respond to comments and engage with viewers to build a loyal subscriber base.5. Analytics & Optimization:• Track and analyze channel performance using tools like YouTube Analytics and Google Ads.• Use data insights to refine strategies, improve video performance, and boost audience engagement.6. Influencer & Partnership Management:• Build relationships with YouTube influencers who align with Protein World’s brand ethos.• Negotiate and manage partnerships with creators to promote products effectively.

Qualifications & Skills:

• Experience:• 3+ years of experience in YouTube marketing, content creation, or digital marketing.• Proven track record of growing YouTube channels or managing successful YouTube campaigns.• Skills:• Deep understanding of YouTube’s algorithm, SEO, and advertising formats.• Strong knowledge of content trends, audience behavior, and platform best practices.• Excellent project management and organizational skills.• Analytical mindset with proficiency in YouTube Analytics, Google Ads, or similar tools.• Personal Attributes:• Passion for health, fitness, and wellness.• Creative thinker with the ability to generate compelling content ideas.• Highly collaborative and adept at building relationships with influencers and creators.

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