Deputy Manager

2 weeks ago


mumbai, India PCCW Full time

Deputy Manager - App Marketing

KEY RESPONSIBILITIES AND ACCOUNTABILITIES
 Serve as the strategic partner and SPOC to Viu South Africa and Myanmar Business Team which include CRO, Country Manager and extended team.
 Partnership scope includes working with business team on 360-degree digital marketing needs – deliver key user KPIs (New user acquisition, User engagement, Subscriptions, Revenue etc.), budget and portfolio management, campaign planning & delivery.
 Coordinate with digital marketing team delivery heads, including acquisition, retention/ CRM and analytics, as required, to build and deliver on digital marketing plans and requirements.
 Maintain extensive communication across stakeholders and build strong strategic relationships.
 Drive business and delivery teams towards business plan achievement and success on key metrics on scale and efficiency.
 Align stakeholders regularly on developments, target achievement and initiatives.
 In concert with other members of the organization, take a "big picture" perspective and seek to maximize our total digital marketing return.


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