Deputy Manager- Brand

4 weeks ago

Mumbai, India Games24x7 Full time

Introduction


Games24x7 is India’s leading and most valuable multi-gaming unicorn. We’re a full-stack gaming

company, offering awesome game playing experiences to over 100 million players through our

products - RummyCircle, India’s first and largest online rummy platform, My11Circle, the

country’s fastest growing fantasy sports platform.


A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two

New York University trained economists Bhavin Pandya, and Trivikraman Thampy met at the

computer lab and discovered their shared passion for online games. We’ve always been a

technology company at heart, and over the last decade and a half, we’ve built the organisation

on a strong foundation of ‘the science of gaming’, leveraging behavioural science, artificial

intelligence, and machine learning to provide immersive and hyper-personalised gaming

experiences to each of our players.


Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar

Investment Advisors, Games24x7 is leading the charge in India’s gaming revolution, constantly

innovating and offering novel entertainment to players

Our 800+ passionate teammates create their magic from our offices in Mumbai, Bengaluru, New

Delhi, Miami, and Philadelphia.



Job Description: Deputy Brand Manager (RummyCircle)

Position Overview:


We are seeking a dynamic and results-driven Deputy Brand Manager to join

RummyCircle’s brand team. The ideal candidate is a strategic thinker with a strong

analytical mindset, an eye for design, and a creative flair. As a Deputy Brand Manager,

you will play a pivotal role in shaping and executing our brand strategy, ensuring our ads

resonate with our target audience and we elevate our brand presence in the competitive

gaming industry.


Key Responsibilities:


● Develop and execute comprehensive Digital campaigns and Influencer marketing

campaigns that align with the company's goals and vision, driving brand

awareness, and market share within the real money gaming sector.

● Work to create powerful assets that drive & boost performance marketing and

enhance the company's overall business metrics.

● Utilize data-driven insights to monitor market trends, consumer behavior, and

competitive landscape to refine brand strategies and capitalize on opportunities.

● Create and oversee captivating marketing campaigns that integrate various media

channels, including TV, digital, social media.


● Collaborate with cross-functional teams to ensure consistent design and comms

across all brand touchpoints.

● Have a keen understanding of design principles to guide the creation of visually

appealing and impactful marketing assets.

● Lead brand-building initiatives working closely with other brand team members.

● Work closely with the creative team to develop engaging content that resonates

with our target audience and effectively communicates the brand's essence.

● Monitor campaign performance and engagement metrics, with the ability to make

data-driven adjustments to optimize results and ROI.

● Foster strong relationships with media partners, agencies, and vendors to

maximize the impact of marketing efforts.

● Demonstrate a high level of attention to detail to ensure accuracy and consistency

in all brand-related materials.

● Stay current with gaming industry trends, technological advancements, and

consumer preferences for RummyCircle to maintain a competitive edge.



Qualifications:


● Master of Business Administration (MBA) or relevant advanced degree from a

minimum Tier II college.

● Minimum of 4+ years of hands-on experience in brand marketing, with a focus on

the gaming or consumer tech industries.

● Proven track record of successful brand management and execution of brand

marketing campaigns.

● Experience working on campaigns involving celebrities, influencers, or high-profile

partnerships.

● Proficiency in leveraging data analytics to drive decision-making and refine

marketing strategies.

● Has a good understanding of the world of performance marketing and knows how

to quickly produce assets to meet dynamic business needs.

● Exceptional creative thinking and design sensibilities to ensure consistent and

compelling brand messaging.

● Strong project management skills with the ability to manage multiple initiatives

simultaneously and meet deadlines.

● Excellent communication skills, both written and verbal, to effectively convey

brand concepts and collaborate across teams.

● Demonstrated ability to work under pressure, adapt to changing situations, and

maintain a problem-solving attitude.

● Highly organized, proactive, responsible, and detail-oriented approach to work.


● Humble and hungry-to-learn mindset, eager to contribute to a dynamic team and

grow within the gaming industry.

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