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Email Marketing Executive

3 months ago

noida, India Mediabistro Full time
Company Overview
AppSierra is a leading provider of technology-enabled solutions in today's digital economy. Our focus is on delivering human-centric products to market at lightning speed. We are trusted by hundreds of Fortune companies and employ extraordinary people who are committed to helping our clients succeed.
Job Overview
We are looking for a talented and passionate Email Marketing Executive to join our team at AppSierra. As an Email Marketing Executive, you will be responsible for developing and executing email marketing campaigns to engage and nurture our target audience. This is a great opportunity for someone who has a strong understanding of email marketing strategies and best practices and is excited to contribute to the growth of a dynamic company.
Qualifications and Skills
1-3 years of experience in email marketingProficiency in email marketing platforms, such as Mailchimp or Constant ContactStrong analytical skills and ability to use data to drive decision-makingExcellent written and verbal communication skillsCreative mindset and ability to think outside the boxStrong attention to detail and organizational skillsAbility to work independently and as part of a teamKnowledge of HTML and CSS is a plus
Roles and Responsibilities
Develop and execute email marketing campaigns to drive engagement and conversionSegment and manage email lists to optimize deliverability and engagementCreate and optimize email templates and landing pagesImplement A/B testing to improve email performanceMonitor and analyze email campaign metrics to identify trends and insightsStay up-to-date with industry trends and best practices in email marketingCollaborate with cross-functional teams to align email marketing with overall marketing strategyAssist in the development of email marketing strategies and plans