Performance Manager

3 weeks ago


Mumbai, India The Black Box Co. Full time
Overview: We are seeking a highly motivated and results-driven Performance Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing, executing, and optimizing performance marketing campaigns to drive customer acquisition, engagement, and revenue growth. If you are a data-driven marketer with a passion for digital advertising and a track record of delivering exceptional results, we want to hear from you

Key Responsibilities:

1. Develop and execute performance marketing strategies to drive revenue growth from meta ads, Google Ads, marketplaces, and other digital channels.2. Manage and optimize advertising campaigns across multiple platforms to maximize ROI and achieve KPIs.3. Conduct thorough keyword research and audience targeting to optimize ad performance and reach the right audience.4. Monitor and analyze campaign performance metrics, including CTR, CPC, conversion rates, and ROI, and make data-driven decisions to optimize campaigns.5. Collaborate with cross-functional teams, including creative, product, and analytics teams, to develop and execute integrated marketing campaigns.6. Stay updated with the latest trends and best practices in digital marketing and implement innovative strategies to drive continuous improvement.7. Identify new opportunities for revenue growth and expansion into new channels or markets.8. Build and maintain relationships with external partners, including advertising platforms, agencies, and vendors.9. Develop and manage marketing budgets, ensuring efficient allocation of resources and maximizing ROI.10. Provide regular reporting and insights to stakeholders on campaign performance, trends, and opportunities for optimization.

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