Solutions Marketing Associate

3 weeks ago

Gurugram, India Miimansa AI systems Full time
Company Description

Miimansa is developing technology that will accelerate the development of medical interventions as well as patient care. We bring together deep expertise in clinical data-management workflows, life sciences research and AI to address some of major bottlenecks in experimental medicine thereby enabling clinical trials sponsors to design trials that are easier to execute and entail lower risk. We encourage hybrid (remote/in-person) working arrangements and are committed to creating a culture of collaborative learning and discovery. There are lots of opportunities to grow with us


Job Description

Miimansa, seeks a Solutions Marketing Associate who is able to clearly message the value delivered by Miimansa’s technology.  This role will be responsible for developing product and solutions messaging strategy across all channels and persona, as well as marketing plans for new product launches. Candidates should have a background in B2B marketing and samples of high-quality content for technology products and features. 

Responsibilities

  • Align with Research and Solutions teams on strategy and messaging
  • Write content to educate internal and external stakeholders on product features and benefits
  • Write content to create demand for products & solutions as well as to address other goals related to promotion, outreach and research,
  • Create content to message the value delivered by our solutions to various audiences in pre-sales initiatives, solutions collateral, product explainer videos, blog posts, email campaigns, and Miimansa’s website
  • Generate the required content for  go-to-market initiatives. Work with customers and potential customers to obtain testimonials and quotes.
  • Research topics related to product strategy. Collaborate with subject-matter experts to produce position papers. 
  • Track the various marketing initiatives and provide periodic updates to the company leadership
Qualifications

Minimum Required Skill Set

  • Excellent written and verbal communication skills
  • Proficient with Microsoft Office suite (Word, Excel, PowerPoint). Expertise in creating impactful presentations and infographic content.
  • Ability to collaborate in a multi-disciplinary setup.
  • Ability to work independently with initiative 
  • Strong problem-solving ability and project-management skills
  • The ability to rapidly assimilate new ideas and adapt problem-solving experience to a new context.  
  • Detail-oriented with a good sense of the aesthetic.
  • Past experience in product marketing. Experience in health-tech will be considered a plus

Additionally

  • Bachelor’s degree in a related area
  • 2-3 years of relevant experience
  • Ability to cast text and web content as per style and brand guidelines
  • Excellent writer (please share samples of work)
  • Familiarity with digital promotion & SEO 


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