Manager - Project Marketing

7 days ago

Kolkata, India NK Realtors Full time
Responsible for Project Marketing ; manpower planning as and when required depending on the business flow.
Working with the Chief Marketing Officer to create a strategic marketing strategy and mapping out the tasks needed to implement that strategy.
Ensuring customers and management are satisfied with the proposed marketing campaigns.
Collaborating with writers and graphic designers to create advertising content.
Creating and managing a content calendar and scheduling deadlines.
Determining marketing campaign budgets and ensuring that all staff adheres to them.
Maintaining an up-to-date understanding of the company, its products, and its client base to implement effective marketing campaigns.
Managing and supervising marketing projects from beginning to end.
Developing and maintaining strong working relationships with external vendors.
Lead the development of comprehensive marketing strategies from conceptualization to execution.
Take ownership of end-to-end marketing plans, ensuring alignment with company objectives and target audience.
Continuously analyze market trends and consumer behavior to refine strategies for optimal results.
Coordinating with multiple channels for the sake of numerous marketing strategies.
Managing budgets to be used for marketing campaigns
Testing out the newest marketing opportunities and tactics.
Building relationships with various media outlets on behalf of the organization.
Direct social media strategies. ATL,BTL activities
Evaluating the performances of countless marketing campaigns for the organization.
Troubleshooting any of the marketing campaigns which may not have performed well.
Liaison with pre-sales team to update them about the project along with promotional & marketing activities. Suggest developers and the HOD concerned on project planning, marketing and promotion based on one’s own market research and analysis
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust email and advertising campaigns accordingly
Competencies – Good Communication skills in all the three languages (English, Hindi & Bengali), Smart & Presentable, Honesty and integrity. Ability to analyze market trends and evolving consumer psychology, Strong Interpersonal skills, Problem analysis and problem-solving skills, Attention to details and accuracy, Judgement and decision-making ability, Initiative,
SKILLS & QUALIFICATION:
Qualification - Graduation/Post Graduate in Sales & Marketing.
Experience – 4-9 years’ experience marketing
If interested, please send your Cv at

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