ANJ Group | Head of Marketing Communications

4 weeks ago


Vellore, India ANJ Group Full time
Location:

MumbaiExperience Required:

12-15 yearsEmployment Type:

Full-time

Position OverviewWe are seeking a transformative marketing leader to drive our organization's strategic positioning, brand narrative, and integrated marketing ecosystem. The ideal candidate will be a visionary executive who can architect comprehensive marketing strategies that not only amplify our brand presence but also directly contribute to sustainable business growth and market leadership.

Key ResponsibilitiesStrategic Vision and Organizational AlignmentArchitect and implement a holistic marketing strategy that seamlessly integrates with the organization's long-term business objectivesDevelop and articulate a compelling brand vision that resonates across internal and external stakeholder landscapesLead strategic market positioning initiatives that differentiate the organization in a competitive marketplaceDrive data-driven decision-making through advanced market intelligence and predictive analytics2.Integrated Brand and Communication EcosystemOrchestrate a unified brand narrative that transcends traditional marketing channelsDesign and maintain a cohesive brand identity that reflects organizational values and strategic positioningDevelop sophisticated communication frameworks that engage diverse stakeholder groupsEnsure brand consistency and strategic messaging across all touchpoints, from digital platforms to traditional media3.Advanced Marketing TransformationSpearhead digital marketing innovation, leveraging emerging technologies and advanced marketing technologiesDevelop and implement cutting-edge integrated marketing campaigns with measurable business impactCreate sophisticated multi-channel marketing strategies that optimize customer acquisition, retention, and lifetime valueEstablish robust measurement frameworks to track marketing ROI and strategic effectiveness4.Strategic Stakeholder EngagementFoster strategic partnerships with key media outlets, industry influencers, and ecosystem partnersDevelop comprehensive corporate communication strategies that proactively manage organizational reputationDesign and implement crisis communication protocols with precision and strategic foresightRepresent marketing and communication function at the highest levels of organizational leadership5.Talent and Culture DevelopmentBuild and nurture a high-performance marketing team with a culture of innovation and continuous learningDevelop leadership capabilities within the marketing functionCreate talent development frameworks that attract and retain top-tier marketing professionalsEstablish cross-functional collaboration models that enhance organizational agilityRepresent marketing and communication function at the highest levels of organizational leadership

Requirements and Skills

EducationMaster’s degree in Marketing, Business Administration, Communications, or a related fieldAdvanced certifications in digital marketing, brand strategy, or marketing management are preferred

Industry Experience12-15 years of progressive marketing experience, with at least 8 years in a senior leadership roleProven track record of developing and implementing successful marketing strategiesExperience in multi-channel marketing across B2B environmentsStrong portfolio demonstrating brand development and marketing campaign success



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