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Manager Brand

3 months ago

Delhi, India Bread Financial Full time
JOB DESCRIPTIONEvery career journey is personal. That's why we empower you with the tools and support to create your own success story.

Be challenged. Be heard. Be valued. Be you ... be here.

Job SummaryThe Brand and Creative team in India is part of the Marketing Center of Excellence, serving as both a strategic partner and a creative hub for the entire enterprise. The team works with internal partners to customize, execute, and deliver creative solutions aligned with business requirements, and they engage with external vendors when needed. The team is responsible for creating collateral for both existing and new brand partners to support ongoing marketing communications and engagement efforts.The Brand & Creative Design Manager plays a pivotal role in nurturing an environment conducive to top-tier creative output, primarily focusing on design across various mediums such as print, email, packaging, digital, video/motion, and brand. This role oversees conceptual development, project execution, and fosters the growth of the design team associates while leading a team of designers. Additionally, this Manager collaborates closely with the internal communications lead to support site-level initiatives, events, and internal communication needs.The Manager is a dynamic collaborator, innovator, and a promoter of creativity. This role involves envisioning the bigger picture, eliminating obstacles, and inspiring the team from initial concepts to meticulous execution. Additionally, this Manager contributes to and actively shares project responsibilities with their team, often taking on the lead designer role when necessary to help manage the heavy day-to-day workload. This is a hands-on designer role and is expected to both design and lead a team of designers.The Brand & Creative Design Manager is a representative of the design team across the organization, engaging with account partners to senior leadership. This role requires a good understanding of the business and the agility to identify and course-correct when best practices are not being followed. They support the Senior Manager and the overall Agency to meet its goals and objectives.

Essential Job Functions:Marketing Focus -

Translate marketing strategies into impactful communications by employing creative and innovative design, robust conceptual ideas, digital, video, and interactive solutions. Craft and deliver creative solutions that align with the needs of both internal and external partners, thereby elevating the Brand & Creative group as a strategic partner.

Branding -

Uphold and enhance creative excellence by generating innovative ideas, aligning with creative briefs, and maintaining strategic branding consistency. Ensure the consistent representation of brand identity, both visually and through voice. Support the ongoing development and evolution of the Bread Financial brand identity in partnership with other Brand & Creative leaders.

Lead -

Cultivate a culture of creative excellence and accountability, ensuring that Bread Financials’ creative deliverables meet the expectations of our partners and uphold our own standards of excellence. Provide guidance, mentorship, and support for the growth of your creative team in both the context of project work and in their individual professional development (such as bi-annual reviews, regular touch bases, training sessions, etc.). Demonstrate sound judgment in problem-solving and decision-making processes. Provide continuous feedback and complete formal performance evaluations as per organizational guidelines. Emphasize the value of recognizing associates and celebrating the achievements of individual team members as well as the collective success of the team. Lead direct reports and influence other associates to accomplish company initiatives.

Creative Strategy -

Responsible for partnering with internal clients, understanding business requirements, and ensuring that design solutions are rooted in effective creative strategies. Operate as a strategic and innovative creative thinker, offering both strategic guidance and creative design recommendations. Oversee the production of designed materials in support of the Brand & Creative team, handling both individual requests and larger group initiatives. Demonstrate the ability to specialize in design areas such as brand identity, package design, email, direct mailers, motion/video, and UI/UX.

Reports To:

Senior Manager or aboveDirect Reports:

3-5Working Conditions/Physical Requirements:Normal Office Environment. Hybrid role, work in corporate office as required.

Some travelling may be required.

Minimum Qualifications:Bachelor’s degree in Art, Fine Art, Marketing, Communications or related field of study.

10+ years of design experience in an advertising agency or on the client side.

3+ years of experience leading teams of people in a professional setting with experience leading a design team.

Preferred Qualifications:Bachelor’s degree with specialization in Graphic Design, Video, Photography, Web design, UI/UX, or Motion Graphics.

12+ years’ experience with design work on either client or agency side and across channels.

4+ years of experience leading a design team.

Knowledge, Skills, and Abilities:Presentation skills

Layout and conceptual development skills.

Ability to handle creative challenges and solutions.

Other DutiesThis job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.About Bread FinancialAt Bread Financial, you’ll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We’ve been consistently recognized as a best place to work nationally and in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.Bread FinancialTM is a tech-forward financial services company providing simple, personalized payment, lending and saving solutions. The company creates opportunities for its customers and partners through digitally enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences. Driven by a digital-first approach, data insights and white-label technology, Bread Financial delivers growth for its partners through a comprehensive suite of payment solutions that includes private label and co-brand credit cards and Bread Pay™ buy now, pay later products. Bread Financial also offers direct-to-consumer products that give customers more access, choice and freedom through its branded Bread CashbackTM American Express® Credit Card and Bread SavingsTM products.Headquartered in Columbus, Ohio, Bread Financial is powered by its approximately 7,000 global associates and is committed to sustainable business practices.All job offers are contingent upon successful completion of credit and background checks.

Bread Financial is an Equal Opportunity Employer.

Job Family:Marketing

Job Type:Regular