Group Product Manager

3 months ago


Delhi, India Ipca Laboratories Limited Full time
Job Title : Group Product Manager

Department:

International MarketingDivision:

Branded FormulationsQualification : B PharmLocation:

Kandivali - West, Mumbai

Role:

To develop communication strategy & Marketing Support for the assigned brands aligned to boost the sales.

Key Responsibilities:Designing growth oriented, competitive strategies for the assigned brandsDesigning, initiating, following up and concluding campaigns to boost salesHandling product related queriesDeveloping marketing / launch plan for the assigned new product launches

Key Activities:Developing strategies for the assigned brands and ensuring timely delivery of inputs according to the strategies & requirementsPreparing new product launch plans.Analyzing sales data / market data for the respective brandsDeveloping Management Trainees / Product ExecutivesLiaise with the advertising agencies/ printers / gift suppliers regarding the timely delivery of promotional inputsResponsible for providing the sales team with the necessary technical expertise in the form of printed and electronic promotional material, product training, and relevant scientific referencesClose liaison with the field force to assess the implementation and effectiveness of current promotional materials and campaignsActing as point of first reference for all product related enquiries and work collaboratively with colleagues in Medical and Regulatory departments to address any issue that may arise.Preparing annual marketing plan for the assigned brandsPreparing launch kit and ensuring timely delivery as per the plan for new product launch, if anyWorking as country guardian for the assigned countries and co-ordinate


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