Search Engine Optimization Specialist
2 weeks ago
Plan, develop and implement strategic development for SEO campaigns, initiating from thecampaign's inception and traversing through its post-launch and analytical phases. Conduct in-depth keyword analysis to unearth gaps and untapped opportunities, and thendevise and roll out on-page optimization tactics and content guidelines to bolster organicvisibility. Conduct comprehensive technical assessments of websites to pinpoint areas needing attention,rank action items by importance, and frame user narratives for development phases. Examine website server logs, crawl diagnostics, and analytics summaries to strategizeenhancements in crawl efficiency and content indexation. Evaluate web analytics to offer performance feedback to our team, discern visitor patterns andtrends, and inform subsequent actions. Keep a pulse on emerging search marketing evolutions, disseminate findings, and equip theteam and leadership to navigate the rapidly changing digital landscape. Forge synergies with internal teams and client groups to consistently surpass established goals. Employ media analysis tools (e.g., SEM Rush, Similar Web, Comscore) to craft compellingnarratives for clients. Collaborate with Product, UX, Content, and Web Development teams to champion and embedSEO best practices throughout projects. Coordinate and engage in client presentations, offering detailed performance reports, analyticalinsights, and actionable recommendations aligned with set objectives and KPIs. Relentlessly explore and disseminate innovative approaches to exceed client anticipations andobjectives. Actively steward client portfolios across diverse platforms and channels, foresee potentialchallenges, and propose solution-oriented strategies. Monitor, analyze, and report on key SEO metrics, including traffic, rankings, and conversions. Provide actionable insights based on analytics data, ensuring continuous optimization ofstrategy. Stay informed on the effectiveness of SEO campaigns, making data-driven adjustments asnecessary. Keep abreast of industry trends, Google algorithm updates, and best practices.
Conduct regular training sessions for internal teams, ensuring the organization remains at theforefront of SEO advancements.knowledge, skills, and abilities
Bachelor’s degree in Marketing, IT, Business, or related field. 7+ years of hands-on SEO experience, with a proven track record of driving organicgrowth and traffic. Experience with SEO in a B2B tech environment. Expertise in SEO tools such as Google Analytics, SEMrush, Moz, Ahrefs, and GoogleSearch Console. Strong understanding of technical SEO, on-page optimization, and off-page optimization. Familiarity with HTML, CSS, and JavaScript as it pertains to SEO. Strategic/creative thinker, detail-oriented, and highly organized. Excellent project and time management skills with the ability to prioritize and manageconflicting demands. Demonstrated ability to operate both strategically and tactically to deliver businessresults. Exceptional communication skills, both written and verbal. An analytical mindset with a focus on measuring communications effectiveness, indriving meaningful actions from data, and generating results. Proficient with Google Suite tools including Docs, Sheets, Slides, and Gmail. Experience thriving in a fast-paced matrixed global environment. Ability to thrive in a fast-paced environment with multiple assignments, stringentdeadlines, and changing priorities. Experience in change management and culture change initiatives.
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