Brand Manager-Beauty Brand(Mumbai)
1 week ago
Industry-Beauty & Skincare.
Location-Mumbai.
Work from Office.
RESPONSIBILITIES
Leadership
Prior experience of managing a team is a must
Project Management
Manage multiple projects at once and deliver top quality work within the stipulated timelines
Creative communication
Conceptualize and manage creative communication incl. creative collateral and asset creation liaising with the graphics team
Work with content writers to ensure brand communication, advertising copies etc. are as per brand standards and in brand tonality
Website management
Own customer experience on the website.
Work with the tech team to improve the UI/UX or build new features
Own every word and every image on the website
Drive Revenue
Drive product and category revenue through new initiatives, ad concepts, influencers, ATL etc.
Promotions & offers
Benchmark competitors and other relevant brands in category and other allied categories to identify best in class practices for website, offers, promotions and creative communication
Design and structure right offers, monitor performance and make changes as per data
Skills & Competencies
Prior team management experience is a must
Prior experience with Project Management will be a plus
Understanding of creative communication, design and visual aesthetics
Strong bias to action
Agility and ability to take decisions/course correct fast
Strong verbal & written communication
Understanding of advertising and marketing campaigns
Proficiency in English
Website content management experience will be a plus
Relationship management with all key internal stakeholders and external agencies
Results driven & ROI focused
High consumer-centricity
Experience with working on Shopify will be a plus
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