[05/05/2024] Manager Corporate Communication and Content

4 weeks ago


Gurgaon, India Amway India Enterprises Private Limited Full time
Job Responsibilities:

- Craft compelling brand narratives that effectively communicate our unique selling propositions and brand message.- Produce flawless, concise, and grammatically precise content, encompassing executive communication, blog posts, articles, website copy, support social media copy, emails, and more.- Ensure alignment of all content with the distinct identity and brand guidelines. Maintain consistency in brand messaging, tone, and voice throughout all materials.- Be able to build conceptualise and create high quality content for internal and external communication including executive communication, distributor communication, press release, website, narratives for positioning Amway as Health & Wellbeing Company- Collaborate with cross-functional teams, subject matter experts from Innovation and Science, Marketing, Regulatory to identify communication needs and develop content plans that support business objectives into clear, concise and engaging content.- Edit and polish existing content to ensure accuracy, clarity, and alignment with our brand voice and messaging.- Be able to seamlessly work with multiple stakeholders, at the same time manage expectations well, pre-empt possible roadblocks and ensure complete alignment with key stakeholders- Develop and maintain excellent media contacts and positively influence the relevant media (as identified by the team) and ensure positive media interest– strengthen health and wellbeing positioning- Build and support comprehensive PR strategy to promote health and wellbeing with the nutrition category at the core.- Leverage and promote key product launches /campaigns across categories in the media.- Generate positive stories in CAT media around the concepts/trends/products in the wellness space with a focus on nutrition.- Be able to create and pitch for thought leadership articles in the mainstream media, ensure coverage in CAT A media- Preparing press communication and FAQs- Support CSR-led communication to help establish Amway as a socially responsible corporate.- Control and limit any unfolding crisis in the media domain. Ensure Amway’s voice is heard and reported in the media stories. Minimize negative coverage against Amway India.- Proactively be able to influence and get factual info corrected in the media and get Amway's point of view to counter negative media during a crisis.- Work with bloggers and micro bloggers/ influencers nationally to promote Amway’s brands.- Lead and Develop content for sponsored Initiatives.- Lead and Develop content for the Blog page on Website.- Work closely with agency partners, designers, illustrators, and other team members to create multimedia content that enhances brand storytelling.

REQUIRED KNOWLEDGE, SKILLS, ABILITIES AND/OR RELATED EXPERIENCE

Graduate/post-graduate - Any Degree

8 - 12 Years for relevant experience in managing content and communication.

- Extensive experience in refining complex subject matter into engaging content- Creative thinker with a knack for storytelling and a commitment to delivering high-quality content.- Impeccable English writing skills and a passion for reshaping narratives- Good Analytical Skills and attention to detail.- Good Team player and interpersonal skills.- Listens to others’ views and consistently shares the knowledge and experience.- Planning and Organizational skills.- Excellent problem-solving capabilities and lateral thinking skills

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