Director - Marketing (Legal-Tech startup, 7+ years, Gurgaon)
4 weeks ago
About Our Client
The client is one of the fastest growing legal-tech start-ups which assists its clients in their journey towards patent monetization. They work with clients in the Fortune 500 space and beyond and work closely with the legal and IPR teams in helping them identify avenues for patent monetization. Majority of their operations are based out of the US market, at present.
Job Description
Implement marketing strategies which will help in increasing the brand awareness for the organisation Create content for the organisation which will be useful for the marketing events and campaigns for the organisation Track MQL and ensure a healthy conversion of MQL to SQL Maintaining a healthy pipeline of leads and revenue for the organisation. Work with sales teams to help in sales enablement for the organisation Digital marketing forms a key part of the role and the candidate will be responsible for managing digital marketing content and campaign for the organisation Track the leads generated and work closely with the sales team to ensure that they are served properly. Work closely with the founder to build the long term marketing strategy for the brand.
The Successful Applicant
The successful candidate should be an engineer and an MBA from a top tier college and have an experience in marketing. S/he should have a successful track record of implementing successful marketing strategies for their organisation The ideal candidate should have team management experience as well The candidate should have an experience of managing MQL, SQL and healthy pipeline for leads. S/he should have an understanding of the markets as well and should have worked with clients in USA The candidate should have some experience in digital transformation projects - candidates who have done consulting assignments on digital transformation of an organisation will be a good fit The candidate should have strong communication and presentation skills
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