Analytics Manager

1 week ago


Greater Bengaluru Area, India Interactive Avenues Full time

Seniority Level: Mid-Level (5 – 8 years) Job Function: Advertising, Client Servicing Employment Type: Full Time Role Summary The Manager - Media Analytics will convert complex media, digital and market data into actionable insights that shape both strategic and in-flight decisions. The role will partner closely with media planning, client servicing, deployment and finance teams to evaluate campaign performance, identify growth levers and improve investment effectiveness. A key part of the role will be building automation, dashboards and scalable reporting systems that reduce manual effort and enable data-led planning. The ideal candidate brings strong analytical thinking, the ability to simplify complexity and a passion for continuous optimisation. Key Responsibilities 1. Performance measurement and insighting Collecting, analysing, and interpreting complex data sets from various sources, including databases, spreadsheets Creating data reports and visualizations to provide insights and recommendations to stakeholders. Analyse cross-channel media performance to assess effectiveness against KPIs. Conduct deep dives across audience, platform, creative and geo. Translate data into clear insights and recommendations. 2. Digital & marketing data automation Design automated data pipelines and reporting solutions. Build dashboards in BI tools. Ensure data quality and consistency. Identifying opportunities for process improvements and optimization based on data analysis. 3. Strategic planning support Support planning with data-backed inputs on budget, reach-frequency and ROI. Develop and execute test-and-learn roadmaps. 4. Market & consumer analysis Integrate media, market and consumer data to create holistic performance views. Interpret trends in brand metrics and market share. Build scorecards and tracking frameworks. 5. Stakeholder Management Act as the go-to person for analytics and insights. Collaborate with cross-functional team across planning, client servicing, deployment, performance and BI teams to ensure accurate data collection and analysis Drive adoption of analytics tools and frameworks. Basic qualifications and skills 5-6 years in media/digital/marketing analytics Proven experience with automating complex reporting Strong analytical skills and comfort with large datasets Proactive and highly organised with strong time management skills Able to meet tight deadlines and work under pressure Self-motivated and eagerness to learn new and different things Credible, confident and articulate, with good communication and presentation skills Preferred qualifications FMCG or e-commerce category experience Understanding of media and brand metrics Exposure to MMM, incrementality Experience with first-party data and CDPs Knowledge of SQL/Python/R and BI tools


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