Analytics Manager

1 week ago

Greater Bengaluru Area, IN Interactive Avenues Full time

Seniority Level: Mid-Level (5 – 8 years)

Job Function: Advertising, Client Servicing

Employment Type: Full Time


Role Summary

The Manager - Media Analytics will convert complex media, digital and market data into actionable insights that shape both strategic and in-flight decisions. The role will partner closely with media planning, client servicing, deployment and finance teams to evaluate campaign performance, identify growth levers and improve investment effectiveness. A key part of the role will be building automation, dashboards and scalable reporting systems that reduce manual effort and enable data-led planning. The ideal candidate brings strong analytical thinking, the ability to simplify complexity and a passion for continuous optimisation.


Key Responsibilities

1. Performance measurement and insighting

  • Collecting, analysing, and interpreting complex data sets from various sources, including databases, spreadsheets
  • Creating data reports and visualizations to provide insights and recommendations to stakeholders.
  • Analyse cross-channel media performance to assess effectiveness against KPIs.
  • Conduct deep dives across audience, platform, creative and geo.
  • Translate data into clear insights and recommendations.

2. Digital & marketing data automation

  • Design automated data pipelines and reporting solutions.
  • Build dashboards in BI tools.
  • Ensure data quality and consistency.
  • Identifying opportunities for process improvements and optimization based on data analysis.

3. Strategic planning support

  • Support planning with data-backed inputs on budget, reach-frequency and ROI.
  • Develop and execute test-and-learn roadmaps.

4. Market & consumer analysis

  • Integrate media, market and consumer data to create holistic performance views.
  • Interpret trends in brand metrics and market share.
  • Build scorecards and tracking frameworks.

5. Stakeholder Management

  • Act as the go-to person for analytics and insights.
  • Collaborate with cross-functional team across planning, client servicing, deployment, performance and BI teams to ensure accurate data collection and analysis
  • Drive adoption of analytics tools and frameworks.


Basic qualifications and skills

  • 5-6 years in media/digital/marketing analytics
  • Proven experience with automating complex reporting
  • Strong analytical skills and comfort with large datasets
  • Proactive and highly organised with strong time management skills
  • Able to meet tight deadlines and work under pressure
  • Self-motivated and eagerness to learn new and different things
  • Credible, confident and articulate, with good communication and presentation skills


Preferred qualifications

  • FMCG or e-commerce category experience
  • Understanding of media and brand metrics
  • Exposure to MMM, incrementality
  • Experience with first-party data and CDPs
  • Knowledge of SQL/Python/R and BI tools

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