Group Account Manager-Digital

3 weeks ago

Gurugram, India Technians Full time

Experience years

Account Manager

KEY OBJECTIVE OF THE ROLE

An Account Manager is responsible for client delivery for key accounts, with revenue responsibility. As a representative of Technians, the personnel will aid in client servicing, account management, brand communication, digital marketing and leading teams thereby contributing to overall brand management and achieving excellence in its expectations.

KEY RESPONSIBILITIES

● Lead multiple projects/brand(s) simultaneously, ensuring optimum delivery and strong integration across the organization.

● Pilot projection plans (short-term and long-term) with key business/ brand partners to lead and execute.

● Manage and meet revenue & budgeting for all key accounts

● Heighten advertising revenue through innovative digital advertising and other monetization efforts.

● Enrich client-agency relationships, effectively engage with clients, and understand their digital media.

● Lead the programming, management, measurement, monitoring, and reporting of campaigns performance and recommend the foremost option to achieve enhanced and sustainable growth results

● Drive brainstorming sessions for generating new and innovative growth strategies

● Develop a deep understanding of the target audience to build customer personas thus identifying how these different cohorts contribute to revenue

● Spearheaded the content calendar, targeting the different customer personas, which entails onsite visual merchandising, social media editorial content, community management, and other online engagements.

● Drive innovative yet effective content marketing strategies to aid the brand/private labels/new launches.

● Oversee management of the creative process for digital media-specific design assets and intervene in the Creative Team efforts as required to ensure that strong marketing standard methodologies are being met.

● Monitor and ensure delivery of optimum quality within designated timelines by collaborating closely with Internal /External teams.

● Proactively identify and evaluate emerging trends, technologies, and insights; provide thought

● Provide tactical assistance in online/offline publishing, PR activities, and case studies frequently.

● Ensuring adherence to accounting diligence through supervising/overseeing estimates, PO, invoicing, and final payment release for owned accounts

TECHNICAL SKILLS REQUISITE

● Dynamic written communication, presentation, and oration skills; strong hold on the language.

● Functional expert exhibiting balanced analytical and strategic thinking ability.

● Comprehensive knowledge of Social Media Channels, Digital Media, Online Marketing, and Publishing Platforms and is abreast with the latest industry trends, models, communication concepts, practices, tools, etc.

● Proven ability to use insights drawn from research on industry changes for business benefits.

● Highly organized to be able to handle multiple deadline-driven projects and workflows.

● Strong leadership skills; ability to mentor and scale highly skilled subordinate teams

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