Adobe Digital Analytics Specialist

2 hours ago

Bengaluru, India Synechron Full time
Role- Adobe Digital Analytics Specialist
Location- Bangalore, KA
Exp- 5yr
Support overall Web & App analytics implementation by translating business requirements into technical documents.
Support overall strategy, design & structure for web + app measurement and tagging.
Track and analyze platform traffic patterns and online customer behaviors through dashboarding and reporting in Adobe Analytics & Google Analytics 4
Reviews and understands all assigned Statement of Work (SOW) obligations prior to delivery.
Develop, improve, and enhance all processes in Analytics (eVars and Props variable Implementations, Report suite configurations, Metrics, Dimensions, Segments etc.) and provide detailed tagging instructions to the implementation team.
Establish and support governance in these platforms and ensure documentation of all architecture, configurations, enhancements, and troubleshooting on the platform.
Architect solutions & provide recommendations that drive results on
campaigns & acquisition objectives.
Responsible for assisting in defining and maintaining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement.
Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines
Experience in working with Mobile Measurement Platforms (Adjust, AppsFlyer) is a plus.
Required Skills:
2+ years of professional experience in using
Adobe Experience Platform Adobe Analytics
Google Marketing Platform - Google Analytics 4, Looker Studio & Big Query
Experience in debugging via Omnibug, GA Debugger, Adobe Experience Cloud Debugger and SQL.
Tag Implementation Platforms – Adobe Launch, GTM

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