Marketing and PR Executive

4 weeks ago

Viman Nagar, India RBK Technologies Full time

**Media Relations:** - Build and maintain relationships with journalists, bloggers, and influencers. - Draft and distribute press releases, media pitches, and spokesperson statements. - Monitor media coverage and track PR campaign performance. 2. **Content Creation:** - Write engaging PR content, including press releases, articles, speeches, and social media posts. - Assist in developing thought leadership pieces, case studies, and corporate announcements. 3. **Event Management:** - Support the planning and execution of PR events, press conferences, and product launches. - Coordinate logistics, media attendance, and post-event follow-ups. 4. **Brand & Reputation Management:** - Help maintain a positive public image for the company and its executives. - Monitor public opinion and address potential PR risks proactively. 5. **Stakeholder Communication:** - Assist in internal communications, including employee newsletters and executive messaging. - Collaborate with marketing, social media, and sales teams to align PR efforts with business goals. 6. **Reporting & Analytics:** - Track PR metrics (e.g., media impressions, engagement rates) and prepare reports. - Analyze campaign effectiveness and recommend improvements. #### **Qualifications & Skills:** - Bachelor's degree in Public Relations, Communications, Journalism, or related field. - experience in PR, corporate communications, or media relations. - Strong writing, editing, and verbal communication skills. - Familiarity with media databases (e.g., Cision, Meltwater) and PR tools. - Creative thinking and problem-solving skills. - Knowledge of social media and digital PR trends. #### **Preferred Qualifications:** - Experience in crisis communications. - Background in the industry (e.g., tech, healthcare, finance, fashion). - Proficiency in SEO and content marketing is a plus.

Job Type: Full-time

Pay: ₹15, ₹40,000.00 per month

Benefits:

  • Provident Fund

Work Location: In person

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