Chief Business Officer
3 weeks ago
Give wings to your career with the fastest growing and leading D2C brand based in Indore. Kyari specializes in providing an extensive range of home decor plants, stylish planters, pots, and garden utilities that add life and vibrancy to indoor and outdoor spaces.
With a passion for green living and sustainable design, we curate our collections to inspire creativity, relaxation, and connection with nature. From trendy succulents and air-purifying houseplants to elegant pots and functional gardening tools, we offer everything our customers need to create their own urban jungle oasis.
To know more visit:
& Responsibilities
- Complete P&L Management: Take ownership of the complete P&L of the brand, including revenue forecasting, budget allocation, cost management, and profitability analysis. Ensure financial targets and objectives are met or exceeded.
- Performance Management: Set clear performance targets and KPIs for the marketing team and monitor performance against goals. Drive continuous improvement and optimisation of marketing initiatives to maximise ROI and effectiveness.
- Brand Building and Positioning: Lead brand-building initiatives and positioning strategies to enhance brand awareness, relevance, and differentiation in the D2C marketplace. Ensure brand messaging and identity are consistent across all marketing channels and touchpoints.
- Marketing Channel Management: Oversee the activities of the Head of Performance Marketing, Head of Retention Marketing, Head of Content Creation, Head of SEO, and Shopify Store Expert. Coordinate efforts across multiple marketing channels, including paid advertising, email marketing, content marketing, SEO, social media, and influencer partnerships.
- Annual Operating Plan (AOP) Creation: Work closely with founders to create the Annual Operating Plan, setting revenue targets, marketing budgets, and performance goals for the fiscal year.
- Monthly Planning: Lead monthly planning meetings to review performance, analyse market trends, and adjust strategies as needed to optimize results and drive growth.
- Operational Excellence: Implement standard operating procedures (SOPs) and best practices across all marketing functions to ensure efficiency, consistency, and scalability in campaign execution and performance tracking.
- Marketing Spend Management: Manage a significant monthly marketing budget of 1-2 Crore, optimising allocation across channels and campaigns to maximise ROI and achieve cost-efficiency.
- Team Leadership: Provide leadership, guidance, and mentorship to the marketing team, fostering a culture of collaboration, innovation, and accountability.
- Brand Collaborations: Identify strategic brand collaboration opportunities that align with the brand values and objectives. Negotiate partnerships and sponsorship deals to enhance brand visibility, reach new audiences, and drive engagement.
- Above-the-Line (ATL) and Below-the-Line (BTL) Campaigns: Oversee the planning, execution, and optimisation of both ATL and BTL marketing campaigns. Coordinate with creative teams, media agencies, and other stakeholders to develop compelling advertising and promotional materials that resonate with target audiences across various channels.
- Affiliate Management: Develop and manage the affiliate marketing program, recruiting and nurturing relationships with affiliate partners to drive traffic, leads, and sales. Monitor performance metrics, track affiliate commissions, and implement strategies to optimise partner relationships and program effectiveness.
Key KPIs:
Revenue Growth: This is the primary KPI for the Head of Marketing. It includes both top-line revenue growth and profitability. Revenue growth can be measured on a monthly, quarterly, and annual basis.
Customer Acquisition Cost (CAC): Measure the cost associated with acquiring a new customer. This includes marketing spend, sales commissions, and other related expenses. The goal is to optimize CAC to ensure efficient customer acquisition.
Customer Lifetime Value (CLV): Determine the total revenue a customer is expected to generate over their lifetime with the brand. CLV helps in understanding the long-term value of acquired customers and informs marketing strategies accordingly.
Return on Investment (ROI): Calculate the return generated from marketing efforts compared to the investment made. This includes ROI on various marketing channels such as PPC campaigns, social media advertising, content marketing, etc. (ROAS)
Conversion Rates: Track the percentage of website visitors or leads that convert into paying
customers. This metric helps in assessing the effectiveness of marketing campaigns and website optimization efforts.
Customer Retention Rate: Measure the percentage of customers retained over a specific period. A high retention rate indicates customer satisfaction and loyalty, leading to sustainable revenue growth.
Brand Awareness: Monitor metrics such as website traffic, social media engagement, and brand mentions to gauge the brand's visibility and reach in the target market.
Operational Efficiency: Evaluate the efficiency of marketing operations through metrics like time-to-market for campaigns, adherence to budgets, and resource utilization.
SOP Compliance: Ensure adherence to Standard Operating Procedures (SOPs) across marketing functions. Track compliance and identify areas for improvement to streamline processes and enhance productivity.
Budget Adherence: Monitor actual marketing spend against the allocated budget. Identify any
deviations and take corrective actions to ensure financial discipline and ROI optimization.
Team Performance: Evaluate the performance of individual marketing teams (performance marketing,retention marketing, content creation, SEO, Shopify store management) based on their respective KPIs and contributions to overall revenue growth.
AOP Achievement: Assess the achievement of Annual Operating Plan (AOP) targets set in
collaboration with the founders. This includes revenue targets, profit margins, and other key business objectives.
Monthly Planning Effectiveness: Review the effectiveness of monthly marketing plans in driving revenue growth and achieving strategic objectives. Adjust plans as needed based on performance data and market dynamics.
Desired Skills
1) Minimum 8 -10 years of experience in direct-to-consumer (D2C) marketing.
2) Deep understanding of performance marketing.
3) Proficiency in campaign strategy and budget optimization.
4) Experience managing a monthly spend of 70-80 lakhs.
5) Experience leading a 360-degree marketing team.
6) Strong numerical skills and a data-driven approach.
7) Ability to develop and execute brand-building strategies that resonate with the target audience and differentiate the brand in the market
8) Strong leadership qualities
9) Constantly seeking new and creative ways to market products/services and engage with customers
10) Ability to think long-term and develop strategic marketing plans aligned with the company's goals Ensure adherence to Standard Operating Procedures (SOPs) across marketing
functions. Track compliance and identify areas for improvement to streamline processes and enhance productivity.
-
Chief Financial Officer
1 month ago
Indore, India TDS Infra Estate Developers Pvt Ltd Full timeWe are a leading organization operating in the real estate and non-banking financial sectors. With a strong presence in the market, we specialize in developing and financing real estate projects across various segments. As we continue to grow and expand our operations, we are seeking a dynamic and experienced Chief Financial Officer (CFO) to join our...
-
Chief Financial Officer
1 month ago
indore, India TDS Infra Estate Developers Pvt Ltd Full timeWe are a leading organization operating in the real estate and non-banking financial sectors. With a strong presence in the market, we specialize in developing and financing real estate projects across various segments. As we continue to grow and expand our operations, we are seeking a dynamic and experienced Chief Financial Officer (CFO) to join our...
-
Indore, India Robro Systems Full timeCompany Description Robro Systems is Changing what Machine Vision can do. We're transforming machines into intelligent, perspective robots through our Kiara AI Vision platform for manufacturing industries.We enable self monitoring and visual quality control which leads to 80% less errors, 30% higher productivity, higher quality, and 65% reduced rework and...
-
Business Development Associate
1 day ago
Indore, India EVitamin Business Consulting Pvt. Ltd Full timeBusiness Development Associate Job Description We are looking for an energetic and self-motivated Business Development Associate who can grow business and clientele. You will be required to build concrete relationships with clients alongside maintaining the existing relationships. You will work with various departments and report to the Head of Business...
-
Business Development associate
3 weeks ago
Indore, India EVitamin Business Consulting Pvt. Ltd Full timeJob Title: Business Development Associate Job Description We are looking for an energetic and self-motivated Business Development Associate who can grow business and clientele. You will be required to build concrete relationships with clients alongside maintaining the existing relationships. You will work with various departments and report to the Head of...
-
Business Development associate
1 month ago
Indore, India EVitamin Business Consulting Pvt. Ltd Full timeJob Title: Business Development AssociateJob DescriptionWe are looking for an energetic and self-motivated Business Development Associatewho can grow business and clientele. You will be required to build concreterelationships with clients alongside maintaining the existing relationships. You will workwith various departments and report to the Head of...
-
Business Development associate
1 month ago
Indore, India EVitamin Business Consulting Pvt. Ltd Full timeJob Title: Business Development AssociateJob DescriptionWe are looking for an energetic and self-motivated Business Development Associatewho can grow business and clientele. You will be required to build concreterelationships with clients alongside maintaining the existing relationships. You will workwith various departments and report to the Head of...
-
Business Development Associate
1 month ago
Indore, India EVitamin Business Consulting Pvt. Ltd Full timeJob Title: Business Development AssociateJob DescriptionWe are looking for an energetic and self-motivated Business Development Associatewho can grow business and clientele. You will be required to build concreterelationships with clients alongside maintaining the existing relationships. You will workwith various departments and report to the Head of...
-
Business Development Associate
1 month ago
indore, India EVitamin Business Consulting Pvt. Ltd Full timeJob Title: Business Development Associate Job Description We are looking for an energetic and self-motivated Business Development Associate who can grow business and clientele. You will be required to build concrete relationships with clients alongside maintaining the existing relationships. You will work with various departments and report to the Head of...
-
E-Commerce Business Associate
1 month ago
Indore, India EVitamin Business Consulting Pvt. Ltd Full timeE-Commerce Business Associate Job Description We are looking for a customer-centric and cordial E-Commerce Business Associate who can streamline all e-commerce activities. You should be able to forecast sales and resolve conflicts. You should be able to grow the business using positive customer experience. Job Objectives To retain long-term consumer...
-
E-commerce Business Associate
4 weeks ago
Indore, India Evitamin Business Consulting Pvt. Ltd. Full time**Job Title: E-Commerce Business Associate** We are looking for a customer-centric and cordial E-Commerce Business Associate who can streamline all e-commerce activities. You should be able to forecast sales and resolve conflicts. You should be able to grow the business using positive customer experience. **Job Objectives** l To retain long-term consumer...
-
Business Manager/Relationship Officer
2 days ago
indore, India AU Small Finance Bank Full timeUrgent Requirement Note-Only Local Candidates Prefer Au Small Finance Bank is looking For Business Manager/Relationship Officer Location-Indore/Pithampur Product-LAP (Secured Business Loan) Salary Growth on Current CTC+Incentives* Note-Only Local Candidates Prefer Immediate Joiner Preferred Job Description - Cold Call, Lead Generation, DSA Management,...
-
Business Manager/Relationship Officer
2 days ago
Indore, India AU Small Finance Bank Full timeUrgent RequirementNote-Only Local Candidates PreferAu Small Finance Bank is looking For Business Manager/Relationship OfficerLocation-Indore/PithampurProduct-LAP (Secured Business Loan)Salary Growth on Current CTC+Incentives*Note-Only Local Candidates PreferImmediate Joiner PreferredJob Description - Cold Call, Lead Generation, DSA Management, Sourcing,...
-
E-commerce Business Associate
4 weeks ago
Indore, India Evitamin Business Consulting Pvt. Ltd. Full time**Job Title: E-Commerce Business Associate** We are looking for a customer-centric and cordial E-Commerce Business Associate who can streamline all e-commerce activities. You should be able to forecast sales and resolve conflicts. You should be able to grow the business using positive customer experience. **Roles & Responsibilities** - Managing Online...
-
E-commerce Business Associate
1 day ago
Indore, India Evitamin Business Consulting Pvt. Ltd. Full timeWe are looking for a customer-centric and cordial E-Commerce Business Associate who can streamline all e-commerce activities. You should be able to forecast sales and resolve conflicts. You should be able to grow the business using positive customer experience. **Job Objectives** - To retain long-term consumer relationships - Coordinate with the...
-
Urgent Hiring
1 day ago
Indore, India Evitamin Business Consulting Pvt. Ltd. Full timeWe are looking for a customer-centric and cordial E-Commerce Business Associate who can streamline all e-commerce activities. You should be able to forecast sales and resolve conflicts. You should be able to grow the business using positive customer experience. **Job Objectives** - To retain long-term consumer relationships - Coordinate with the...
-
Admission Counselor
4 weeks ago
Indore, India Cindrebay School of Design Full timeAt the moment there are other similar openings also available - Center Manager, Admission Officer and Chief Admission Counselor etc for our institute in the city of Indore. **Job Types**: Full-time, Regular / Permanent **Salary**: From ₹30,000.00 per month **Benefits**: - Cell phone reimbursement - Health insurance - Provident Fund Schedule: - Day...
-
E-Commerce Business Associate
1 month ago
indore, India EVitamin Business Consulting Pvt. Ltd Full timeJob Title: E-Commerce Business Associate Job Description We are looking for a customer-centric and cordial E-Commerce Business Associate who can streamline all e-commerce activities. You should be able to forecast sales and resolve conflicts. You should be able to grow the business using positive customer experience. Job Objectives To retain long-term...
-
E-Commerce Business Associate
1 month ago
Indore, India EVitamin Business Consulting Pvt. Ltd Full timeJob Title: E-Commerce Business AssociateJob DescriptionWe are looking for a customer-centric and cordial E-Commerce Business Associate whocan streamline all e-commerce activities. You should be able to forecast sales andresolve conflicts. You should be able to grow the business using positive customerexperience.Job ObjectivesTo retain long-term consumer...
-
E-commerce Business
3 weeks ago
Indore, India EVitamin Business Consulting Pvt. Ltd Full timePosition Requirement:Managing Online Portals of the clientsManage online e commerce account of clientsResponds to customer web inquiries regarding online merchandise or service ordersAssists customers with product selection, answers basic questions, and suggests various product options that are available.Understanding client problemsEnsures prompt and proper...