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Zonal Marketing Manager

2 months ago

Ludhiana, India Crystal Crop Protection Limited Full time
Roles& Responsibility :-

Business ExcellenceImplementation of Zonal standard processes in the Zone to establish new Business Excellence Tools (MINE, CMI) at all levels.Utilizing market feedback & personal network to develop market intelligence for formulating plans for the brands.Strategizing and ensuring proper execution of business-related plans for their zones.People ManagementGrooming a team of skilled managers & support staff full of highest level of morale and competitiveness ready to take on adverse business conditions and competition.Work closely with Product Managers and impart product knowledge in the Zone/ Regions.

Brand pullOptimal use of resources to achieve the sales objectives with high quality demand generation activities.Planning Campaign for promoting product in region.Communicating identified marketing needs and brand building efforts required in the region.Developing initiating & executing marketing plans including direct & indirect event.

LiaisonLiaison with different government departments and agricultural institutionsEnsure sufficient system/controls for effective communication and networking within the Region.Building the relationships and networking with professional/ individual forums, executives of other companies.

Promotional Budget ControllingOptimal use of resources to achieve the sales objectives with high quality demand generation activities.Promo Inputs planning & allocations.Tracking & Adhering of Budget and Expenses.

New Product LaunchesPlan & Execute New Product launches.Strategic Crop Projects Implementation.

Education Qualification :-BSc (Ag)MSC Ag/MBA preferred.

Work Experience:-10+years in field Marketing.

Department-

Field Marketing

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