Zonal Marketing Manager

2 months ago

Ludhiana, India Crystal Crop Protection Limited Full time

Roles& Responsibility :-


Business Excellence

  • Implementation of Zonal standard processes in the Zone to establish new Business Excellence Tools (MINE, CMI) at all levels.
  • Utilizing market feedback & personal network to develop market intelligence for formulating plans for the brands.
  • Strategizing and ensuring proper execution of business-related plans for their zones.
  • People Management
  • Grooming a team of skilled managers & support staff full of highest level of morale and competitiveness ready to take on adverse business conditions and competition.
  • Work closely with Product Managers and impart product knowledge in the Zone/ Regions.


Brand pull

  • Optimal use of resources to achieve the sales objectives with high quality demand generation activities.
  • Planning Campaign for promoting product in region.
  • Communicating identified marketing needs and brand building efforts required in the region.
  • Developing initiating & executing marketing plans including direct & indirect event.


Liaison

  • Liaison with different government departments and agricultural institutions
  • Ensure sufficient system/controls for effective communication and networking within the Region.
  • Building the relationships and networking with professional/ individual forums, executives of other companies.


Promotional Budget Controlling

  • Optimal use of resources to achieve the sales objectives with high quality demand generation activities.
  • Promo Inputs planning & allocations.
  • Tracking & Adhering of Budget and Expenses.


New Product Launches

  • Plan & Execute New Product launches.
  • Strategic Crop Projects Implementation.


Education Qualification :-

  • BSc (Ag)
  • MSC Ag/MBA preferred.


Work Experience:-

  • 10+years in field Marketing.


Department- Field Marketing

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