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Condé Nast India | Head of Video | india
2 months ago
Condé Nast is home to Vogue, GQ, AD, Condé Nast Traveler and more of the world's most celebrated brands. Our team creates high-quality video programming experiences for viewers across every screen and is led by industry veterans who have built video businesses with billions of monthly views. Conde Nast Video has grown rapidly and has an extensive digital distribution network, with more than 50 million subscribers on YouTube and ranks in the top 20 in unique viewers in comScore's Top 100 Properties. Delivering on average over 1 billion video views per month, the team currently produces 4,000+ digital videos per year in all genres, including non-scripted, documentary, how-to, comedy, animation, scripted, branded, virtual reality and (live) event programming.
We are looking for a creative and strategic leader to drive the continued growth of Condé Nast’s leading digital video business in our India market, based in Mumbai.
Job Description:
Mumbai, India
Overview/Purpose
We are looking for a creative and strategic leader to drive the continued growth of Condé Nast’s digital video business across our India operation. As Head of Video, India you will work alongside Local Heads of Editorial Content and Commercial Leaders to build, oversee, and grow a digital video business focused on local language content for German audiences, with the ambition for global appeal. You will be supported by a local Creative Production and Post Production team and Global Video Leads in the UK and US.
This role is based in Mumbai and reports to the SVP, Global Head of Central Video.
The purpose of this role is to provide leadership to Heads of Editorial Content on video planning, production and new IP development to drive audience growth, engagement, and to support monetisation
Video output includes:
- Original, social video, and podcast content for global digital platforms (e.g. O&O, YouTube, Facebook, Twitter, Instagram, TikTok), with focus on premium, scalable quality.
- Syndicated series for local markets.
- Video franchises that transcend platforms and markets
Primary Responsibilities
Video Planning and Production
- Oversee the day to day video planning and production for all brands in India, supporting individual Heads of Editorial Content deliver series that leverage the brands’ iconic attributes, drive audience and support monetization
- Support new video IP development in India, working withGlobal Video Leads in the US and UK to build audience and support diversified monetization
- Collaborate continuously with Local Commercial & Consumer Video Leadership to provide visibility on editorial video IP that can be offered to clients and to garner commercial insights to inform new editorial IP development
- Manage a local video production and post production budget with a freelancer and vendor network you develop to deliver best in class video output on time and within budget.
- Partner with Global Production and Post Production leaders to ensure video series are delivered on time, to budget and to a high standard
- Collaborate with Local and Global Finance teams, to drive production efficiency
- Collaborate continuously with Audience and Finance Leadership to track and evaluate editorial video performance against KPIs and pivot programming and development strategy, as required, to deliver to business objectives
- Inspire and support local editorial video teams to be relentless with premium storytelling development and execution, bringing fresh perspective to both the content itself and the people, processes and workflows behind it (e.g. rough cut notes, team screenings)
- Motivate world-beating ideation and iteration, leveraging a foundation of existing successful formats and IP while also exploring new digital video frontiers with a view to building on Condé Nast’s established reputation as the leading storyteller and global media entertainment business.
Leadership
- Exhibit and set a culture of professionalism and results-oriented purpose, leading the team with practical optimism, a collaborative spirit and resourceful attitude with stakeholders across Condé Nast
- Manage local production and postproduction teams
- Oversee new pilots launching in market
- Partner with local Commercial Leadership to shepherd editorial Original IP with commercial partnership appeal
- Collaborate closely with relevant Condé Nast market editorial and business leadership teams to deliver across unified Condé Nast KPI objectives
- Partner with Global Physical Production to help establish workflows from inception to execution that deliver quality and exceptional storytelling, consistent communication, swift decision-making, efficient budgeting, scheduling and deadline enforcement
- Partner with Business Affairs & Operations to negotiate strategic deal terms with digital-first talent for original content across entertainment formats (digital video, podcasts), IP rights and distribution and/or licensing
- Work closely with the People/HR and Legal enabling functions to establish and enforce recruiting, hiring management and compensation policies to attract world-class full-time employees to support each market.
Essential Skills & Requirements
- A minimum of 8 years relevant experience in the digital media and TV network space as a professional and capable leader with inclusive style that garners respect and trust across stakeholders and team members. Production experience mandatory
- Proven ability to operate with a high level of resilience, manage a heavy workload and prioritize appropriately to deliver to both immediate and longer term business goals.
- Entrepreneurial, strategic and holistic mindset, eagerness to learn and build, and a reputation as an innovative, adaptable and proactive “doer” with desire to differentiate Condé Nast from the competition
- Established creative sensibility, with soup to nuts experience in concept creation and execution of digital video series with culture-defining attributes and that have driven deep, organic engagement across multiple platforms; extensive experience providing creative evaluation, advice and feedback
- Knowledge of internet culture and wide digital video landscape (e.g. and not exclusive to YouTube, Facebook, Instagram), the unique elements of each video platform and what makes particular videos successful on those platforms
- Proven ability to understand the qualities required to greenlight strategic key projects to energize a growing video business, while shepherding and building a sustainable video business P&L
- Experience working in a multi-market landscape and embracing varied cultural requirements
- Proven ability to proactively identify and implement effective solutions to problems and to create infrastructure from whole cloth while under intense security and time pressure
- Strong organizational skills and ability to prioritize and meet deadlines
- Strong interpersonal communication skills (written and oral) with an emotionally intelligent communication style
- Successful experience navigating matrixed organizations
- Experience within a start-up or new line of business within a large, highly leveraged company
- Familiarity with the brands and businesses of Condé Nast.
