Airline Cadet Program Marketing Manager

2 weeks ago

gurugram, India Chitnis Group Full time

Marigold Aviation ( a division of chitnisgroup is a leading First Officer Training Aviation Program committed to hiring and training the best students to become First Officers. With a focus on innovation, customer satisfaction, and safety, we strive to provide unparalleled service to our passengers. As part of our dedication to fostering the next generation of aviation professionals, we are launching an exciting new initiative – the Airline Cadet Program. This program aims to identify, train, and develop aspiring pilots, ensuring a pipeline of skilled aviators for the future.


Job Description

As the Airline Cadet Marketing Program Manager, you will play a pivotal role in the successful implementation and promotion of our Airline Cadet Program. You will be responsible for developing and executing strategic marketing initiatives to attract top-tier candidates to our program. Your creativity, analytical skills, and passion for aviation will drive the success of this critical program.


Key Responsibilities:

1. Develop Marketing Strategy : Collaborate with internal stakeholders to develop a comprehensive marketing strategy that aligns with the goals and objectives of the Airline Cadet Program.

2. Target Audience Identification : Conduct market research to identify target demographics and develop targeted marketing campaigns to attract qualified candidates.

3. Brand Promotion : Develop and maintain the brand identity of the Airline Cadet Program, ensuring consistent messaging across all marketing channels.

4. Content Creation : Create compelling marketing materials, including digital content, print materials, videos, and presentations, to showcase the benefits and opportunities of the program.

5. Digital Marketing : Oversee digital marketing efforts, including social media campaigns, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising, to reach prospective cadets.

6. Event Coordination : Plan and coordinate recruitment events, such as career fairs, informational sessions, and campus visits, to engage with potential candidates and promote the program.

7. Partnership Development : Identify and cultivate partnerships with aviation schools, universities, community organizations, and other relevant stakeholders to expand the reach of the program.

8. Metrics Tracking : * Monitor and analyze the effectiveness of marketing campaigns, tracking key performance indicators (KPIs) and making data-driven decisions to optimize marketing efforts.

9. Candidate Relationship Managemen t: Build and maintain relationships with prospective cadets, providing support and guidance throughout the application and enrollment process.

10. Compliance and Reporting : Ensure compliance with relevant regulations and reporting requirements, maintaining accurate records and documentation as needed.


QUALIFICATIONS

- Bachelor's degree in Marketing, Business Administration, Aviation Management, or a related field (Master's degree preferred).

- Proven experience in marketing, preferably in the aviation or education sector.

- Strong understanding of marketing principles and techniques, with a track record of developing and executing successful marketing campaigns.

- Excellent communication skills, with the ability to effectively convey complex ideas and information to diverse audiences.

- Creativity and innovation, with a passion for developing engaging marketing content and materials.

- Analytical mindset, with the ability to analyze data, identify trends, and make data-driven decisions to optimize marketing strategies.

- Strong project management skills, with the ability to manage multiple priorities and deadlines simultaneously.

- Knowledge of aviation industry trends and regulations is a plus.

- Experience working with diverse teams and stakeholders in a collaborative environment.


Benefits

- Competitive salary and benefits package

- Opportunities for professional development and advancement

- Dynamic and collaborative work environment

- Impactful role in shaping the future of aviation


**How to Apply:**

Interested candidates should submit a resume and cover letter outlining their qualifications and interest in the position. Please include examples of past marketing campaigns or projects that demonstrate your creativity and effectiveness. Applications should be submitted via email to

Join us in shaping the future of aviation as we inspire the next generation of pilots through our Airline Cadet Program. We look forward to welcoming a dynamic and passionate individual to our team

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