Digital Marketing Analyst

4 weeks ago

Hyderabad, India Web Rocz Full time
Job Title: Digital Marketing Analyst
Location: Hyderabad
Job Type: Full-Time
Company Overview:
Web Rocz is a leading Digital Marketing Agency company based in Hyderabad. We are committed to leveraging data-driven insights to enhance our digital marketing strategies and drive business growth.
Job Summary:
We are looking for a Digital Marketing Analyst with 3 years of experience to join our team. The ideal candidate will have a solid background in analyzing digital marketing performance, optimizing campaigns, and providing actionable insights. This role requires someone who can translate complex data into strategic recommendations and collaborate effectively with marketing teams.
Key Responsibilities:
Data Analysis: Analyze and interpret digital marketing data, including website traffic, social media metrics, and paid advertising results.
Campaign Optimization: Use data-driven insights to recommend improvements for digital marketing campaigns, including adjustments to targeting, messaging, and budget allocation.
Reporting: Prepare and present regular reports on campaign performance, ROI, and key metrics to stakeholders, providing actionable recommendations based on data analysis.
Market Research: Conduct research to stay updated on industry trends, competitor strategies, and customer behavior, applying findings to enhance marketing efforts.
Tool Utilization: Utilize digital marketing tools and platforms (e.g., Google Analytics, SEMrush, HubSpot) to gather data, track performance, and optimize strategies.
A/B Testing: Design and execute A/B tests to evaluate the effectiveness of different marketing strategies and tactics, and implement data-backed improvements.
Strategy Support: Collaborate with the marketing team to develop and refine digital marketing strategies based on analytical insights and performance data.
Trend Monitoring: Monitor and analyze market trends to identify opportunities and potential challenges for digital marketing campaigns.
Qualifications:
Bachelor’s degree in Marketing, Business, Statistics, or a related field.
Approximately 3 years of experience as a Digital Marketing Analyst or in a similar role, with hands-on experience in analyzing and optimizing digital marketing campaigns.
Proficiency in digital marketing analytics tools (e.g., Google Analytics, Google Ads, SEMrush, Meta Ads, Tag Manager, etc.).
Strong analytical skills with the ability to interpret data and provide strategic recommendations. Hands on experience in Microsoft Excel.
Experience with A/B testing and performance measurement techniques.
Knowledge of SEO, PPC, social media marketing, and email marketing strategies.
Excellent communication skills, with the ability to present data findings clearly and effectively.
Ability to work independently and collaboratively within a dynamic team environment.

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