PPC executive

Found in: Whatjobs IN C2 - 2 weeks ago


ahmedabad, India WorkQuest India Full time

Position: PPC Executive Position

Experience: US market


Roles and Responsibility:-

As PPC Executive you will be responsible for managing and running our PPC (Pay

Per Click) campaigns across a portfolio of brands, and will work closely with Brand

Managers to identify opportunities to grow the business.

Professional Skills:-

Experience with website analysis using a variety of analytics tools including Google

Analytics as well as internal reporting tools.

Experience working with popular PPC ad platforms (Google Ads, Bing AdCenter,

LinkedIn Advertising, etc).

Managing Amazon PPC campaigns for assigned brands:

Optimise existing campaign performance on a regular basis, including taking action

on under-performing keywords and scaling up sales via keywords which perform well

Help to gain and retain good ranks for strategically important keywords

Plan and launch new campaigns, including undertaking keyword research, and liaising

with the Content Team to agree creative content (where applicable) and ensuring

effective campaign structure

Regular analysis of performance data to ensure PPC campaigns do not exceed agreed

ACoS and TACoS targets at ASIN and brand level

Liaison with the Brand Management team to agree on priorities and actions, including

regular calls and performance reviews.

Use automated PPC optimization software to identify opportunities to enhance

performance, where appropriate

Undertake A / B tests to learn on PPC best practices.

Keep abreast of new Amazon Advertising features and test their effectiveness

Develop Standard Operating Procedures (SOP) to scale and codify PPC operations.


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