PPC executive
1 month ago
Position: PPC Executive Position
Experience: US market
Roles and Responsibility:-
As PPC Executive you will be responsible for managing and running our PPC (Pay
Per Click) campaigns across a portfolio of brands, and will work closely with Brand
Managers to identify opportunities to grow the business.
Professional Skills:-
Experience with website analysis using a variety of analytics tools including Google
Analytics as well as internal reporting tools.
Experience working with popular PPC ad platforms (Google Ads, Bing AdCenter,
LinkedIn Advertising, etc).
Managing Amazon PPC campaigns for assigned brands:
Optimise existing campaign performance on a regular basis, including taking action
on under-performing keywords and scaling up sales via keywords which perform well
Help to gain and retain good ranks for strategically important keywords
Plan and launch new campaigns, including undertaking keyword research, and liaising
with the Content Team to agree creative content (where applicable) and ensuring
effective campaign structure
Regular analysis of performance data to ensure PPC campaigns do not exceed agreed
ACoS and TACoS targets at ASIN and brand level
Liaison with the Brand Management team to agree on priorities and actions, including
regular calls and performance reviews.
Use automated PPC optimization software to identify opportunities to enhance
performance, where appropriate
Undertake A / B tests to learn on PPC best practices.
Keep abreast of new Amazon Advertising features and test their effectiveness
Develop Standard Operating Procedures (SOP) to scale and codify PPC operations.
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