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Influencer Marketing Manager

4 months ago

bangalore, India Taglynk Full time
Roles & Responsibilities :
Develop and implement a comprehensive influencer strategy to meet the goal of having 180+ relevant influencers posting each month by the end of 2024.
Choose & manage an influencer management platform for seamless analytics.
Monitor influencer marketing trends, tools, and applications, and appropriately apply them to improve the company's influencer presence.
Communicate with influencers, respond to comments and inquiries, and foster a meaningful relationship with them. This includes a one-on-one relationship as well as building a sense of community between all the influencers we work with.
Be able to understand the ‘trying to conceive’ & ‘medical’ niche, find relevant influencers, provide them with creative ideas; & be able to negotiate based on market standards/expected ROI
Collaborate with cross-functional teams - marketing, design, medical and content, to ensure cohesive messaging and brand consistency across all social media channels.
Analyze influencer and metrics to identify trends, track performance, conversions & ROI.
Stay up-to-date with industry trends, emerging platforms, and best practices in influencer management.
Develop and maintain relationships with relevant industry partners to expand the brand's reach and enhance collaborations.
Monitor competitors' social media presence and activities to identify opportunities and areas for improvement & identify new trends/influencers in the fertility/health industry.