Marketing Associate
3 weeks ago
Performance Objectives: –
Execute and report on all India and APAC marketing efforts
– Work with leadership to develop regional marketing plans and strategy
– Perform competitor analysis and thorough industry research to support strategic planning
– Actively develop Bastian Solutions brand awareness in the region – Work with marketing team to execute strategic campaigns that generate new business opportunities – Lead all local customer events and trade show exhibitions
– Lead and qualify inbound sales and marketing customer inquires for the region
– Leverage CRM and marketing automation tool to effectively communicate to clients and prospects
– Support internal communications to all employees of Bastian Solutions India regarding use of proper logos, formats, blog articles, presentations to ensure global brand standards
– Develop consistent communications and reporting to key leadership
– Build relationships with local and industry media by providing expert resources and content support
– Work with marketing leadership to manage annual budget for region-specific promotions and events
– Provide relevant content and strategies to support corporate social media efforts
Reports to: –
Manager, Sales Enablement, Marketing (direct) – Manager, Sales, India (dotted line) – Manager, HR, India (dotted line)
Requirements:
– Minimum of 3-5 years marketing experience
– Degree in marketing, business or communications preferred
– Experience working with a global marketing team
– Experience in managing media placements, trade show execution and budgets
– Demonstrated proficiency in Microsoft Office and Adobe Creative Suite programs
– Experience with a CRM and other marketing automation tools a plus
– Ability to fluently speak and write in English and understand other Indian languages
– Ability to travel for trade shows and customer events
– Experience with project management tool a plus
Attributes: –
Comfortable building relationships with customers, suppliers, media outlets and internal teams – Relentless attention to detail
– Good communicator and listener
– Ability to understand internal/external business needs and act accordingly
– Strong organizational skills and ability to project manage multiple deadlines at a time
– Independent thinker, takes feedback, analytical
– Positive, energetic, and optimistic (strong emotional leadership) – Comfortable operating independently
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