Performance Marketing Associate

2 months ago


Bangalore City, India GIVA Full time

Job Title Performance Marketing Associate Key responsibilities: ● Plan & execute performance marketing campaigns across various channels Google Ads, Facebook Ads, 3rd party networks, etc. ● Take ownership of online campaigns and revenue. ● Understanding of the ecosystem Attribution, Tracking, and tuning various End-to-End Funnel Metrics & Real-Time ROI measurements right from Traffic Metrics to conversion funnels. ● Running experiments on paid digital channels to find incremental value of digital marketing across user and customer cohorts. ● Designing experiments to improve the overall contribution of digital marketing towards business in a profitable manner. ● Coordinate with the internal product, tech teams for timely execution of various digital marketing tasks and initiatives. ● Monitor and keep track of essential funnels and events in Marketing setup. ● Responsible for campaign management planning, monitoring, optimization & reporting. Who will Qualify ● 1+ years of relevant experience especially in Google Ads. Experience with e-commerce businesses will be an advantage. ● Highly data-oriented approach towards planning and problem solving. ● Self-motivated and willing to work in a startup environment ● Strong analytical skills and the ability to analyze data ● Knowledge of Marketing analytics, Attribution, and Planning tools (e.G. Google Analytics, Appsflyer etc.) ● Hands-on experience with performance marketing channels Google ads, Facebook Ads, etc. in managing the marketing budget at scale along with the business objectives & KPIs like ROAS, CPI, CAC, LTV, etc. ● Proven track record of increasing user acquisition, engagement, and retention and meeting/exceeding revenue and profitability goals.



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