Gen AI GTM Specialist

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours

The Challenge or Opportunity

At Adobe, our Integrated Customer Experience (ICX) team combines the strengths of 2000+ Sales and Customer Support agents to deliver intelligent, personalized, and seamless experiences. Our focus is on using data and advanced technology to anticipate customer needs, reduce friction, and build long-term value for our customers, employees, and business.

The Gen AI GTM Specialist will be the primary resource for building and scaling AI-powered workflows that help sellers become more effective across the sales cycle. This role goes beyond prompt creation it focuses on designing structured GPTs, mapping AI solutions to sales stages, and enabling sellers with ready-to-use AI tools. By embedding intelligence into sales motions, this role will directly impact productivity, pipeline growth, and customer engagement.

Key Responsibilities

Drive AI-Powered Sales Workflows

Build and maintain a library of GPTs and prompt packs for cross-sell, upsell, renewals, and objection handling.

Ensure workflows are simple, scalable, and embedded into sellers' daily tools (CRM, Outreach, SalesScreen).

Sales Stage Enablement

Map AI-driven content to each sales stage (prospecting → discovery → demo → negotiation → renewal).

Provide sellers with contextual messaging, case studies, and CTAs tailored to customer personas and industries.

Handle Customer Objections

Develop AI-assisted objection handling frameworks for common challenges (pricing, competition, timing).

Standardize and scale guidelines into reusable playbooks.

Consultative Engagement Support

Help sellers craft personalized, customer-ready emails, proposals, and pitches through AI workflows.

Train specialists and managers on how to customize prompts for niche scenarios.

Continuous Improvement & Feedback

Track adoption, usage, and impact of AI-enabled workflows on sales outcomes.

A/B test prompts, refine GPTs, and ensure quality through seller feedback loops.

Cross-Functional Collaboration

Partner with marketing to convert campaign assets into AI-driven sales content.

Work with product and data teams to keep AI workflows aligned with new launches and GTM plays.

What You'll Need to Succeed

Exceptional Communication Skills

Strong verbal, written, and presentation abilities to translate AI outputs into compelling sales content.

Passion for Sales Enablement & AI

Enthusiasm for helping sellers succeed by bridging sales expertise with AI-driven solutions.

Customer & Seller Focus

Ability to anticipate seller needs and provide AI workflows that directly improve efficiency and engagement.

Proven Enablement/Content Experience

Prior experience in sales enablement, pre-sales, or SaaS sales content creation.

Familiarity with generative AI tools (ChatGPT, Claude, Gemini, etc.) and sales platforms (CRM, Outreach, SalesScreen).

Objection Handling Expertise

Experience designing frameworks or playbooks to help sellers respond effectively to customer challenges.

Sales Cycle & GTM Knowledge

Understanding of SaaS sales cycles with emphasis on consultative selling, renewals, and cross-sell/upsell motions.

Problem-Solving Attitude

Analytical approach to testing, iterating, and refining AI workflows to maximize impact.

Positive, Organized, Growth-Oriented

Can-do attitude with ability to work in fast-paced environments.

Highly organized in managing an evolving library of prompts, workflows, and enablement resources.

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