Growth Marketing Manager

2 days ago

Kanpur, India PW (PhysicsWallah) Full time

We’re Hiring: Category Growth Manager – D2C | Physics Wallah (PW)Location: Noida (On-site) | 6 Days Working | Full-timeExperience: 3–6 years (Preferably from a Kids D2C background; Shopify experience is a plus)About Physics Wallah (PW):Physics Wallah (PW) is India’s most trusted EdTech brand, empowering millions of students across the nation with quality and affordable education.Now, we’re expanding into the D2C commerce space , bringing innovative learning products directly to our customers.We’re on the lookout for a Category Growth Manager – D2C who can combine analytical thinking, marketing expertise, and growth strategy to scale our next-generation product categories.What You’ll Do:Drive D2C Sales Growth: Own revenue, traffic, and conversion for PW’s D2C website (Shopify) and marketplaces — Amazon, Flipkart, Meesho, Zepto, Instamart, and global platforms (Amazon USA).Performance Marketing: Run Meta, Google, and affiliate campaigns to optimize CAC, ROAS, and repeat rate.Website Optimization: Improve landing pages, funnels, and A/B tests to boost conversion rates.Retention & CRM: Lead email, WhatsApp, and loyalty campaigns to enhance customer lifetime value.Analytics & Insights: Track sales, traffic, and marketing metrics to identify growth opportunities.Product Launches: Collaborate with category and design teams to launch new SKUs on D2C channels.Cross-Functional Collaboration: Partner with marketing, tech, ops, and product teams for seamless execution.What We’re Looking For:3–6 years of experience in D2C / E-commerce category management or growth .Hands-on with Shopify, Google Analytics, Meta Ads Manager, CRM tools .Strong data-driven mindset with a passion for scaling categories.Excellent communication, creativity, and ownership mindset.Prior experience with Kids D2C brands is a big plusWhy Join PW:Be part of India’s fastest-growing learning & lifestyle brand.Work with a high-energy, innovation-first team that celebrates growth and impact.Uncapped learning & career potential in a fast-scaling D2C vertical.Thrive in a culture that rewards ownership, ideas, and results.How to Apply:Apply directly here on LinkedInorSend your resume to with the subject line → “Application – Category Growth Manager (D2C)”

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