Senior marketing specialist

4 weeks ago

Kollam, India IHX - A Perfios Company Full time

About IHXIHX is building India’s most trusted health tech infrastructure platform—poweringreal-time, consent-led claims and data exchange between insurers and 30,000+hospitals across 1,200+ cities. With $1 B+ in claims processed yearly, IHX sits at thecenter of the next-gen health insurance stack.Why This Role MattersWe’re hiring a strategic and creative Senior Marketing Specialist who thinksbeyond templates, challenges the status quo, and executes with precision. This isn’ta checklist marketing role—it’s a growth seat. You’ll own CXO-grade storytelling,GTM planning, and event impact across the insurance and healthtech ecosystem.What You’ll OwnStrategic Marketing LeadershipDefine and execute GTM campaigns that speak to insurers, TPAs, and healthtech leaders. Bring fresh ideas to life—think whitepapers, executive roundtables, GTM hooks, or brand narratives.Premium Event ExperiencesDesign and deliver exceptional brand experiences at high-stakes events (e.g., India Insurtech Summit). Handle everything from positioning to post-event lead activation.Content with Gravitas. Craft sharp decks, brochures, leadership articles, and campaign assets that command attention and influence decision-makers.Digital Influence: Lead IHX’s voice on and digital platforms. Build a content engine that builds visibility, credibility, and relevance.Cross-Functional ActivationWork with sales, product, and leadership to convert insights into action. Be the voice of marketing in cross-team planning.Who You Are3–5 years of B2 B marketing experience in healthtech, Saa S, BFSI, or regulated industries.Strategic: You bring a “why it matters” lens to everything.Creative: You’re full of fresh, relevant, and resonant ideas.Assertive: You have a backbone, challenge with logic, and drive high standards.Ownership-led: You’re hands-on, reliable, and need little prompting to deliver excellence.Analytical: You make decisions backed by data, not gut feel.Polished: You bring finesse in tone, design, and CXO-facing content.Pedigree: Premium education preferred (MICA, IIMC, ISB, SIBM, or equivalent)Why Join us?Shape the brand that powers 40%+ of India’s digital health insurance claimsOwn big rooms, big ideas, and big events—while staying close to executionBe part of a mission-led, product-first team that values independence, intellect, and impactIf you value trust, challenge, and opportunity—you’ll thrive here

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