Creative Director
4 weeks ago
We are searching for a passionate Creative Director to lead our creative strategy and transform the way we reach our potential users and customers for our unique diabetes care proposition. As a key member of the marketing team, you will be responsible for conceptualizing, developing, and executing high-converting ad campaigns across digital and BTL.
Responsibilities:
- Lead the creative vision and strategy for all performance marketing initiatives, ensuring brand consistency and alignment with campaign objectives.- Deeply understand the healthcare industry, target audience, and the competitive landscape.- Uplift and establish a unique and consistent design language that spans across all creative designs- Conduct market research and competitor analysis to identify differentiating creative strategies.- Conceptualize and develop compelling ad creatives (video ads, banner ads, BTL ads, social media ads) tailored for specific audience segments and marketing channels.- Collaborate closely with the marketing team, data analysts, and copywriters to ensure clear messaging and effective targeting.- Oversee the production process, maintaining high-quality standards for all creative assets.- Stay updated on the latest trends and best practices in performance marketing and healthcare advertising.- Analyze campaign performance data and make data-driven recommendations for optimization.
What are we looking for:
- Minimum 5+ years of experience in a creative leadership role with a B2C brand.- Proven track record of developing and executing successful marketing campaigns across various digital and offline channels- Experience working on high scale performance marketing campaigns is a must, across different assets - video, static etc- Strong understanding of design principles and story telling, and their use for marketing campaigns, conversion funnels, and creative testing methodologies.- Excellent portfolio showcasing creative problem-solving skills and a keen eye for visual design.- Excellent communication, collaboration, and presentation skills.
Good to haves:
- Experience working in healthcare and startups.- Knowledge of healthcare SEO and SEM principles.- Understanding of ethical considerations and healthcare regulations in marketing medical services.
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