Creative Director

3 weeks ago

Bengaluru, India sugar.fit Full time

Budget Upto INR 20LPA


We are searching for a passionate Creative Director to lead our creative strategy and transform the way we reach our potential users and customers for our unique diabetes care proposition. As a key member of the marketing team, you will be responsible for conceptualizing, developing, and executing high-converting ad campaigns across digital and BTL.


Responsibilities:

  • Lead the creative vision and strategy for all performance marketing initiatives, ensuring brand consistency and alignment with campaign objectives.
  • Deeply understand the healthcare industry, target audience, and the competitive landscape.
  • Uplift and establish a unique and consistent design language that spans across all creative designs
  • Conduct market research and competitor analysis to identify differentiating creative strategies.
  • Conceptualize and develop compelling ad creatives (video ads, banner ads, BTL ads, social media ads) tailored for specific audience segments and marketing channels.
  • Collaborate closely with the marketing team, data analysts, and copywriters to ensure clear messaging and effective targeting.
  • Oversee the production process, maintaining high-quality standards for all creative assets.
  • Stay updated on the latest trends and best practices in performance marketing and healthcare advertising.
  • Analyze campaign performance data and make data-driven recommendations for optimization.



What are we looking for:

  • Minimum 5+ years of experience in a creative leadership role with a B2C brand.
  • Proven track record of developing and executing successful marketing campaigns across various digital and offline channels
  • Experience working on high scale performance marketing campaigns is a must, across different assets - video, static etc
  • Strong understanding of design principles and story telling, and their use for marketing campaigns, conversion funnels, and creative testing methodologies.
  • Excellent portfolio showcasing creative problem-solving skills and a keen eye for visual design.
  • Excellent communication, collaboration, and presentation skills.


Good to haves:

  • Experience working in healthcare and startups.
  • Knowledge of healthcare SEO and SEM principles.
  • Understanding of ethical considerations and healthcare regulations in marketing medical services.

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