Head of Retention

5 days ago


Bengaluru, India Bhash Software Labs Full time

 About Bhash Bhash is building India’s first SME Engagement OS — powering WhatsApp API, SMS, RCS, and automated customer communication for thousands of small and medium businesses. We are scaling fast and on a mission to reach ₹200 crore/month in revenue by 2030. To achieve this, we’re building a world-class Retention & Success Engine — and we’re looking for a passionate leader to drive it. About the Role We’re hiring a Head of Retention & Customer Success who will own the complete customer lifecycle — from activation to repeat recharges, win-backs, and long-term customer value. You’ll lead the team that ensures every SME who buys from us becomes a long-term, active, and recharging customer. This is a high-impact leadership role reporting directly to the Founders. Key Responsibilities Activation (0–7 Days) Ensure every new customer completes onboarding and sends their first campaign Build onboarding playbooks, templates, and automated workflows Retention & Revenue Grow repeat recharge rate from 5% → 20% Design lifecycle journeys, upsell/cross-sell processes, and retention campaigns Win-back Engine Recover 30/60/90-day inactive customers through offers, nudges, and personalized outreach Team Leadership Build and manage a team of Retention Executives, Onboarding Specialists, and Win-back reps Run daily/weekly metrics reviews and performance tracking Customer Insights & Product Feedback Identify churn drivers and collaborate with Product/Tech teams to fix them Share weekly customer insights and reports with leadership Automation & Process Excellence Implement low-balance alerts, seasonal retention campaigns, and automated win-back flows Key KPIs You’ll Own D1 & D7 Activation Rate Repeat Recharge % Customer Lifetime Value (LTV) Churn Rate 30–90-Day Win-back % CSAT / NPS Negative Review Recovery % Team Quality Score


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