Retention Marketing Executive

2 weeks ago

noida, India STAGE Technologies Private Limited Full time

What Would You Do?  

As a Retention Marketing Executive within our OTT platform, you'll be responsible for owning and executing marketing campaigns across various channels to drive re-engagement, activation, and renewal. You'll collaborate closely with cross-functional teams, utilize data analysis for informed decision-making, and maintain a focus on achieving daily key results.


Responsibilities :

  • Channel Ownership:

    • Manage all marketing channels including push notifications, WhatsApp, SMS, RCS, email, etc. 

    • Develop and execute strategies tailored to each channel to maximize user engagement and retention.

  • Campaign Management:

    • Conceptualize, plan, and execute campaigns with a focus on re-engagement, activation, and renewal.

    • Ensure campaigns are delivered effectively across all channels, optimizing for performance and user experience.

  • Data Analysis:

    • Utilize data analytics tools to derive insights and optimize campaign performance.

    • Monitor key metrics to assess campaign effectiveness and iterate on strategies accordingly.

  • Cross-functional Collaboration:

    • Collaborate with design, tech, and product teams to ensure seamless execution of campaigns.

    • Coordinate closely with internal stakeholders to align marketing efforts with overall business objectives.

  • Project Management:

    • Manage end-to-end execution of marketing campaigns, from planning to implementation and analysis.

    • Prioritize tasks effectively, ensuring timely delivery of projects while maintaining quality standards.

  • Platform Expertise:

    • Leverage expertise in Omnichannel platforms such as CleverTap, Gupshup, etc., to optimize campaign delivery and targeting.

    • Stay updated on industry trends and best practices to drive continuous improvement in retention marketing strategies.


You should apply if you have :

  • Bachelor's degree in Marketing, Business Administration, or related field.

  • Proven experience in marketing, with a focus on retention or CRM preferred.

  • Familiarity with Omnichannel marketing platforms such as CleverTap, Gupshup, etc.

  • Strong analytical skills with the ability to interpret data and draw actionable insights.

  • Excellent project management skills with a track record of managing multiple tasks/projects simultaneously.

  • Creative thinker with a strategic mindset and a passion for driving results.

  • Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.

  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.


Note: Experience in retention projects is preferred but not mandatory. We value candidates who demonstrate a proactive attitude, a willingness to learn, and a commitment to driving impactful results in retention marketing.


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