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Director of Marketing
4 months ago
The Director of Marketing is an exempt, executive position, responsible for all marketing operations of the company including lead acquisition, sales enablement, communications, retention, and brand development. This executive leads a team of enthusiastic, analytical, and passionate marketing professionals to develop, execute, and optimize the marketing strategy. We are looking for someone with a history of brand development and a proven ability to accelerate company growth by leveraging the latest marketing strategies and technologies. This role goes beyond traditional marketing tactics to generate awareness, educate the consumer on the viability of our service, and in turn drive the consumer to take action and engage the brand.
Principal Duties & Responsibilities
- Lead the full marketing strategy and have accountability over development, execution, and optimization across all channels including paid and organic search, email, social, events, and affiliate marketing.
- Communicate with the leadership team and key stakeholders to execute lead generation, sales enablement, and retention-based marketing campaigns that align with and deliver against business goals.
- Develop and execute social media, content, and communication strategies to further our public relations and community engagement.
- Grow strategic marketing partnerships.
- Build a highly efficient and capable team of marketing professionals.
- Define the competitive marketplace and evolve our brand awareness through strategy development and brand-building tactics.
- Lead research and development into new marketing tactics and strategies while improving current systems.
- Establish key metrics and manage goals while leading the improvement of our pipeline for sales.
- Maintain framework for all marketing activity, tracking results and reporting progress with management.
Qualifications
- A completed BS degree in Business, Marketing, Advertising, or other related discipline.
- Minimum experience required 10+ years of professional experience in marketing of which 5+ years in a leadership marketing role.
- Experience building and executing brand awareness and public relations campaigns.
- Experience in a fast-growing company with a track record of delivering big results.
- Highly proficient and effective communication skills
- Ability to utilize data analytics to deliver insight and identify opportunities for growth.
- A strong record of developing successful, innovative, and cost-effective marketing campaigns.
Our Culture and You
What does the day in life look like for the Director of Marketing? You come to work each day in an open office environment that promotes a community of collaboration and engagement. You work closely with a passionate and positive leadership team that is invested in your success. There are no office politics and no competitive agendas. We work hard and have fun while dreaming big.
Our employees have indicated that with the ITBD, they find a home where their passion and career goals finally intersect for them to live a life full of purpose.
