Marketing manager

2 hours ago

Hyderabad, India Ixoreal Biomed Full time

About the Company:Shri Kartikeya Pharma is one of India’s leading nutraceutical companies, specializing in the manufacture of high-quality dietary supplement ingredients derived from root extracts.Department: MarketingTitle: Senior Manager/Manager- MarketingExperience:8–15 years of total experience in Marketing, Product Management, or Brand Management.Minimum 5–7 years in the Nutraceutical / Dietary Supplements / Functional Foods industry.Proven experience handling B2 B and/or B2 C nutraceutical brands , ingredient marketing, or finished formulations.Exposure to global markets (US/EU/APAC) is preferred for companies dealing with exports.Experience in managing cross-functional teams , agency partners, and external stakeholders.Salary: As per the Market StandardsLocation: Shri Kartikeya Pharma, 3rd Floor, PBN Centre, Road No:45, Jubilee Hills, Hyderabad- Key Deliverables:1. Marketing Strategy & ExecutionAbility to build brand strategy , go-to-market plans, and annual marketing calendars.Strong experience in digital marketing , performance campaigns, SEO/SEM, email marketing, and social media planning.Expertise in product positioning , competitive analysis, and market segmentation.2. Product & Portfolio ManagementEnd-to-end experience in new product development (NPD) from concept to launch.Knowledge of nutraceutical ingredients, formulations, claims, and regulatory requirements (FSSAI, US FDA, EFSA preferred).Capability to manage product lifecycle, pricing, and value proposition.3. Market Research & InsightsSkilled in identifying market trends, consumer insights, competitor benchmarking, and demand forecasting.Ability to prepare marketing dashboards using data analytics tools.4. Commercial & Business SkillsStrong understanding of P&L management, budgeting, ROI tracking , and business forecasting.Ability to support sales teams with marketing collaterals, training, and promotional strategies.5. Communication & LeadershipExcellent skills in brand storytelling , content development, and technical content marketing (for ingredients).Capability to lead high-performing teams , manage agencies, and coordinate with R&D, QA, Production, and BD.Strong presentation skills for customer meetings, product demos, and exhibitions.6. Industry-Specific SkillsExposure to nutraceutical raw materials, herbal extracts, vitamins, minerals, sports nutrition, and functional foods.Understanding of claims substantiation , clinical studies, and documentation required for marketing.

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