Group Brand Lead Cardio Diabetic Division
3 weeks ago
Position Overview:
We are looking for an experienced Group Brand Lead to drive strategy and execution for the Cardio-Diabetic division. The ideal candidate must have a strong background in Cardio-Diabetic therapies Innovator brand and proven experience in brand management
Key Responsibilities:
- Brand Strategy & Planning:
- Develop and implement comprehensive brand plans for the Cardio-Diabetic portfolio.
- Conduct market analysis, competitor benchmarking, and patient insights to shape brand strategies.
- Marketing & Promotion:
- Design and execute innovative marketing campaigns to strengthen brand visibility and drive prescription growth.
- Collaborate with medical, regulatory, and sales teams to ensure compliance and impactful communication.
- Stakeholder Engagement:
- Build strong relationships with key opinion leaders (KOLs), healthcare professionals, and industry stakeholders.
- Conduct CMEs, webinars, and scientific engagement activities to enhance brand credibility.
- Performance Management:
- Monitor brand performance metrics and ROI for marketing initiatives.
- Develop corrective actions and growth strategies as required.
Qualifications & Experience:
- Education: MBA in Marketing / PG in Pharmaceutical Management (preferred) with a Science/Pharmacy background.
- Experience:
- 5–12 years of experience in pharmaceutical brand management.
- Mandatory experience in the Cardio-Diabetic division
Key Skills:
- In-depth knowledge of Cardio-Diabetic therapy, Innovator brand and market dynamics.
- Strong analytical, strategic thinking, and brand-building skills.
- Excellent communication and stakeholder management abilities.
- Ability to work in a fast-paced, competitive environment.
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