Pan India Sales Manager

3 weeks ago

Mumbai, India AsmitA Organic Farms Full time

Office Location -
 Mira Road, Thane.

Wording Days
 
:
 6 Days Working

Website:
 

Reports to :
Director

Role Overview

We are seeking an experienced and well-connected 
Pan India Sales Manager – Modern Trade
 to drive nationwide sales and distribution for our FMCG Food Products.

The ideal candidate must have a proven track record in building and managing strong relationships with key MT chains (Dmart, Reliance Smart Bazaar, Nature's Basket, Star Bazaar, Metro etc.)
, ensuring growth in revenue, visibility, and profitability.

Key Responsibilities

Modern Trade (MT) Sales & Business Development

  • Develop and implement Pan-India MT sales strategy for FMCG Food products.
  • Leverage strong connects with buying heads, category managers, and decision-makers across top MT chains.
  • Drive listing, placement, and promotions with national and regional MT accounts.
  • Ensure regular business reviews with key accounts and negotiate annual contracts, margins, schemes, and joint business plans (JBPs).

Revenue & Growth Targets

  • Achieve monthly, quarterly, and annual sales & revenue targets.
  • Monitor and drive sell-in and sell-out numbers across MT stores.
  • Ensure SKU-wise visibility and secondary sales growth.

Team & Channel Management

  • Lead and manage regional MT sales teams and merchandisers across India.
  • Provide guidance on account management, promotions, and in-store execution.
  • Coordinate with distributors/CFAs to ensure smooth supply chain operations.

Promotions & Merchandising

  • Plan & execute in-store activations, sampling, displays, and festival campaigns.
  • Ensure planogram adherence, shelf space optimization, and brand visibility.
  • Work with the marketing team to align national campaigns with MT promotions.

Business Analytics & Reporting

  • Track sales performance, ROI of promotions, and competitor activity.
  • Analyse market trends, customer insights, and develop corrective strategies.
  • Provide weekly/monthly reports to management on sales performance.

Key Skills & Competencies

  • Strong and established network with Pan-India MT chains.
  • ·Deep knowledge of FMCG Food sales dynamics, pricing, and promotions.
  • Strong negotiation, relationship management, and leadership skills.
  • Analytical mindset with ability to derive insights from sales data.
  • Willingness to travel extensively across India.

Qualifications & Experience

  • Graduate / MBA in Sales, Marketing, or Business.
  • 10–12 years of FMCG sales experience, with at least 5+ years in Modern Trade leadership roles.
  • Proven track record of scaling FMCG Food brands in MT at a Pan-India level.

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