Lead Generation Specialist

5 days ago

Faridabad, India Netmaxims Technologies Pvt. Ltd. Full time

Key Responsibilities:

  • Plan and execute the demand generation strategy with a strong focus on organic channels.
  • Manage and optimize website landing pages to maximize lead conversions.
  • Oversee and guide the email marketing team – including campaign calendars, segmentation, and nurturing workflows.
  • Track lead funnel performance, maintain CRM hygiene, and prepare detailed reports for the Sales team.
  • Run LinkedIn outreach campaigns and explore partnership opportunities to build pipeline growth.
  • Conduct A/B testing on landing pages, emails, and CTAs to continuously improve conversion rates.
  • Share monthly performance insights such as lead source analysis, ROI, and conversion metrics.
  • Collaborate closely with the Brand Manager and SEO/Social Media Executive to align overall campaign strategies.
  • Recommend quarterly growth strategies (webinars, case studies, organic campaigns).
  • Exposure to Customer Data websites Sites for Lead generation

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Must have 04+ years of experience in demand generation, digital marketing, or growth marketing.
  • Strong knowledge of organic demand generation tactics – SEO, content, email marketing, and LinkedIn outreach.
  • Hands-on experience with CRM tools (e.g., HubSpot, Zoho, Salesforce) and email marketing platforms.
  • Proficiency in using analytics tools (Google Analytics, Search Console, etc.) for performance tracking.
  • Strong understanding of lead funnel metrics, conversion optimization, and ROI measurement.

Job Type: Full-time

Work Location: In person

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