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Asst. Brand Manager

2 months ago

gurgaon, India Digiaccel Learning Full time
Digiaccel Learning | Asst. Brand Manager | Gurgaon
Digiaccel Learning is looking to build its brand team. The brand team will help setup and shape Digiaccel as a digital first, new-age learning brand for millennials and Gen Z audiences.
The key reasons why you should apply and join Digiaccel Learning are:
You will get to work directly with ex Marketing Managers and Directors who ran brands like Surf excel, Pepsodent and Love Beauty and Planet in India.
Opportunity to help setup and scale up a consumer brand. Most tenured marketers don’t get the opportunity to do that.
Creating impact by being a part of a fast growing company that is solving a large and meaningful problem of building digital skills with white collar professionals.
As a Brand Manager, you will need to understand the needs, motivations and gaps of potential learners in depth. You will then need to marry it with the brand and create compelling communications for digital platforms like Instagram, Facebook and Youtube. You will also be building the communication architecture for all campus engagements and learner interactions (remarketing and referral funnels). To do this, you will work with a creative agency and a production house. This is a critical pillar for Digiaccel Learning and you will be working directly with the Founders.
Responsibilities
Defining and executing the communication pillars for Digiaccel’s brand
Craft and execute the content strategy for social platforms – Facebook, Instagram and Linkedin as the lead platforms
Translating the strategy into a detailed content and creative deployment plan
Seeding in the thinking on how to leverage “edfluencers” (Education influencer) for learner acquisition
Working with creative designers and taking full ownership of deployment from the social handles
Setting up a system for responses to learners on social platforms for engaging conversations
Establish systems to monitor performance to constantly enhance community engagement
Skills, Qualifications and Experience
Full-time post-graduate degree in Marketing.
1-4 years of experience of managing brand strategy with specific inclination towards the communication pegs
Ability to craft content thinking from scratch in-line with brand identity Ability to work with designers to churn content at scale
Enthusiasm about being able to connect with a large community of potential learners via relevant communication
A disdain for status quo and passion for making an impact by enabling better learning
Intellectual honesty, passion for excellence and ability to collaborate
About the Company
Digiaccel Learning is a Gurgaon headquartered upcoming edTech company that is building the next generation academy for industry relevant digital skills. It aims to do so through an application based curriculum and skilling system to enable learners to pick up the relevant digital skills. These will be enabled by industry professionals through online learning courses with a mix of live and pre-recorded modules. In doing so, it will facilitate outcome oriented learning with employment/ career acceleration being the targeted outcome.
We are VC backed and have CXOs and Founders of some of India’s top digital commerce companies as our investors.
From the Founders
We are looking for smart passionate folks to join us in the mission of building a better, smarter and more outcome oriented education system, thereby enabling thousands of learners to meet their career aspirations.
We are a young company and look at our early team as the culture co-founders. We can assure of a very talent dense, intellectually honest, action oriented and collaborative environment. We endeavour to bring joy at work by enabling everyone to bring their best self and do their best work. We are sure that you will join for the opportunity and stay for the experience