Account-Based Marketing

About Lyzr Lyzr is a full-stack agentic AI platform that helps large enterprises design, deploy, and govern AI agents across their organization. We work with banks, insurers, manufacturers, and technology leaders to build an “Agentic OS” on top of their existing data and cloud stack. We’re now hiring an ABM Lead to turn our most important accounts into long-term, multi-million-dollar relationships. The Role This is not a generic demand-gen role. As ABM Lead, you’ll run a strategic surround-sound program around our highest-value accounts: mapping buying committees, orchestrating 1:1 campaigns, and partnering with Sales, AWS Alliance, and Customer Success to increase pipeline, deal velocity, and NRR . What You’ll Own Own and execute the enterprise ABM strategy across Tier 1, 2, and 3 accounts, working closely with Enterprise Sales, AWS Alliance, Partnerships, and Customer Success. Follow a data-driven, intent-led approach – maintain a clean Target Account List, map buying committees, monitor intent signals, and prioritize “surging” accounts for 14-day ABM sprints. Execute a multi-channel outreach engine – orchestrate personalized emails, LinkedIn and display ads, executive outreach, events, and occasional direct mail to surround key accounts. Design 1:1 plays for Tier 1 accounts – weekly value-add emails to key stakeholders, custom landing pages/deal rooms, and account-specific content for CIO/CTO/CISO, product owners, and procurement. Support the deal team with dedicated customer deal rooms – create and maintain digital microsites that house case studies, ROI models, security docs, and demo recordings for Stage 2+ deals. Run “digital air cover” for active opportunities – increase and tune ads when Sales is in cycle so that champions, CFOs, and blockers are constantly seeing Lyzr. Coordinate SDR handoffs and follow-through – define engagement thresholds, flag “Sales Ready” accounts in the CRM, and shift content from awareness to validation as SDRs and AEs engage. Grow existing accounts with Customer Success – design expansion campaigns that target new departments and geographies within current customers to drive NRR. Support AWS and SI partner motions – build co-branded assets, joint value propositions, and account-level campaigns with AWS and key system integrators. Measure what matters – report on ABM’s impact on pipeline, win-rates, deal velocity, and expansion; continuously experimentand optimize based on revenue influence, not vanity metrics. What Makes You a Great Fit 5+ years in B2B SaaS/enterprise marketing, with 2+ years running ABM for complex, multi-stakeholder deals. Proven success executing 1:1 and 1:few ABM programs for high-value accounts (six- or seven-figure deals). Strong command of CRM and marketing automation/ABM tools (Salesforce/HubSpot, Marketo, 6sense, Demandbase, ZoomInfo, or similar). Comfortable building and acting on intent and engagement scoring to prioritize accounts and design sprints. Excellent storyteller and copywriter for email, LinkedIn, and landing pages targeting senior executives. Highly collaborative: you enjoy working side-by-side with Sales, SDRs, Alliances, and CS and are comfortable being in deal reviews and forecast calls. Nice to have Experience in AI, data platforms, cloud infrastructure, or dev-tool ecosystems. Experience running joint campaigns with AWS, Azure, GCP, or global SIs . What Success Looks Like (6–12 Months In) Tier 1 accounts have clear buying-committee maps, multi-threaded engagement, and active deal rooms. ABM programs are visibly improving pipeline quality, deal velocity, and expansion in our key verticals. Sales, AWS Alliance, and CS teams see you as the go-to strategic partner for their top accounts.